Social Media Manager

Red Rooster; Willoughby; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible hybrid working

Half day Fridays in summer

Birthday leave

Free chicken

Job summary

Red Rooster is seeking a seasoned Social Lead to shape how the brand appears online, across culture and conversation. You will own end-to-end social strategy, content creation, creator partnerships and community engagement, partnering with Brand, PR, Digital and Creative teams to deliver cohesive campaigns.

You'll be hands-on with strategy and storytelling, capable of filming, editing, briefing creators, and surfacing trends in real time to keep Red Rooster culturally relevant in a fast-moving

Qualifications

• 5+ years experience in social media, content, creative, digital marketing or advertising roles.
• Proven success developing and leading social and content strategies for a consumer-facing brand, with accountability for brand growth, engagement and business outcomes.
• Strong content creation capability across video, photography, editing and copywriting, with a deep understanding of platform-native storytelling.
• Experience developing and managing creator, influencer or partnership programs from briefing through to campaign delivery and performance measurement.
• Commercially minded and highly collaborative, with the ability to translate audience insights, trends and performance data into action while building strong relationships across stakeholders and partners.
• Proficiency using Adobe Creative Suite, CapCut, Canva and social media analytics platforms.
• Experience within QSR, FMCG, retail, hospitality, entertainment or other highly consumer-focused brands.
• Experience leading integrated campaigns across social, PR, digital, creator and brand marketing functions.

Responsibilities

• Develop and lead Red Rooster's social and content strategy, ensuring activity supports brand growth, customer engagement and commercial objectives.
• Own the social content calendar and channel strategy across TikTok, Instagram, Facebook, YouTube and emerging platforms.
• Identify trends, cultural moments and audience behaviours that create opportunities for the brand to participate in relevant conversations.
• Lead the social execution of brand campaigns, product launches and promotional activity from concept through to delivery.
• Work closely with Brand, PR, Digital and Creative teams to develop integrated content that amplifies wider marketing initiatives.
• Build and manage influencer and creator partnerships, including sourcing talent, briefing, approvals, campaign management and content delivery.
• Oversee community management, fostering an engaged online audience and ensuring the brand participates meaningfully in customer conversations.
• Monitor channel performance and audience insights, using data to optimise content, improve engagement and inform future planning.

Skills

Social strategy

Content creation

Influencer partnerships

Community management

Analytics

Cross-functional collaboration

Tools

Adobe Creative Suite

CapCut

Canva

Job description

Lead the content, culture and social conversation behind one of Australia's most iconic food brands.

• Flexible, hybrid working; standard across all our Support Centre roles.
• Benefits including half day Fridays in summer, birthday leave and FREE chicken!
• See the direct impact of your work across multiple touchpoints.

About Us

Red Rooster has been serving Australians for more than 50 years. Famous for its roast chicken and fried chicken favourites, Red Rooster serves 100% Australian chicken across more than 300 restaurants nationwide. With the majority of restaurants locally owned and operated, Red Rooster remains one of Australia's most iconic and trusted food brands.

As customer fanatics, we're all committed to success and can see the outcomes of our efforts. You can even taste it.

Why This Role Matters

Red Rooster is a brand on the move.

We're on a mission to strengthen one of Australia's most recognised food brands, and that means challenging convention, moving at pace and delivering work that genuinely drives results. If you're motivated by innovation, fresh thinking and the opportunity to make a visible impact, we'd love to hear from you.

About the role

This role is responsible for shaping how Red Rooster shows up online, in culture and in conversation. Owning the end-to-end social ecosystem, you'll lead everything from strategy and creative ideation through to content creation, creator partnerships, community engagement and performance optimisation.

Part strategist, part creator and part storyteller, you'll spot trends before they happen, create content people genuinely want to watch and share, and help keep Red Rooster relevant in an increasingly competitive attention economy. Working closely with Brand, PR, Digital and Creative teams, you'll bring campaigns to life and build a distinctive, culturally connected social presence.

This is a hands-on leadership role for someone who is just as comfortable developing long-term strategy as they are filming content, editing videos, briefing creators and responding to trends in real time.

Key Activities Include

Social Strategy & Brand Presence

• Develop and lead Red Rooster's social and content strategy, ensuring activity supports brand growth, customer engagement and commercial objectives.
• Own the social content calendar and channel strategy across TikTok, Instagram, Facebook, YouTube and emerging platforms.
• Identify trends, cultural moments and audience behaviours that create opportunities for the brand to participate in relevant conversations.

Content Creation & Storytelling

• Create, capture and publish social-first content across video, photography and copy that is native to each platform and aligned to the brand.
• Develop ideas that balance planned campaigns with reactive content, helping Red Rooster stay relevant and engaging in real time.
• Continuously evolve content formats, creative approaches and storytelling techniques to improve audience engagement and shareability.

Campaigns & Creator Partnerships

• Lead the social execution of brand campaigns, product launches and promotional activity from concept through to delivery.
• Work closely with Brand, PR, Digital and Creative teams to develop integrated content that amplifies wider marketing initiatives.
• Build and manage influencer and creator partnerships, including sourcing talent, briefing, approvals, campaign management and content delivery.

Community, Performance & Innovation

• Oversee community management, fostering an engaged online audience and ensuring the brand participates meaningfully in customer conversations.
• Monitor channel performance and audience insights, using data to optimise content, improve engagement and inform future planning.
• Stay ahead of emerging social trends, competitor activity and platform developments, testing new ideas and formats to drive stronger results.

About You

• 5+ years experience in social media, content, creative, digital marketing or advertising roles.
• Proven success developing and leading social and content strategies for a consumer-facing brand, with accountability for brand growth, engagement and business outcomes.
• Strong content creation capability across video, photography, editing and copywriting, with a deep understanding of platform-native storytelling.
• Experience developing and managing creator, influencer or partnership programs from briefing through to campaign delivery and performance measurement.
• Commercially minded and highly collaborative, with the ability to translate audience insights, trends and performance data into action while building strong relationships across stakeholders and partners.
• Proficiency using Adobe Creative Suite, CapCut, Canva and social media analytics platforms.
• Experience within QSR, FMCG, retail, hospitality, entertainment or other highly consumer-focused brands.
• Experience leading integrated campaigns across social, PR, digital, creator and brand marketing functions.

We offer:

• Free food at all our brands cause don't we all love chicken!
• Paid Good Deed days supporting a charity that means something to you.
• Extra day of leave in your birthday month to celebrate.
• 26 weeks paid parental leave.

Never boring or slow, you'll work with passionate people, gaining skills and building friendships you can carry with you for the rest of your life.

And when you're part of Red Rooster, you're part of Craveable Brands, a national team that offers career opportunities far beyond your local restaurant.

Great social leaders are equal parts strategist, storyteller and creator. If you've led work you're proud of, we'd love to see examples of campaigns, content, social channels, creator partnerships or case studies that showcase your impact.