Social Strategy & Creator Partnerships Lead

News Corp; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Medium Rare is seeking a Social & Creator Partnerships Manager to join its Social Centre of Excellence. The role focuses on shaping social marketing for iconic Australian brands, blending creativity, culture and commercial outcomes.

You will lead influencer campaigns, brief creators, and work across multiple agencies to deliver social-first campaigns that drive engagement and business results. The role requires hands-on content creation and strong audience insights.

Qualifications

• 5+ years in social media, ideally agency-side.
• Strong copywriting with brand voice across sectors.
• Experience briefing creators and managing influencer campaigns.
• Comfort scripting, shooting, and editing short-form content.

Responsibilities

• Ideate social-first content and campaign moments.
• Develop social strategies, pillars and formats for retained clients and pitches.
• Write sharp, platform-native copy in each client’s voice.
• Identify emerging creators and partnership opportunities.
• Lead influencer activity end to end: strategy, outreach, contracting and briefing.
• Shoot and edit content on a phone when needed and deliver across channels.

Skills

Social media

Influencer marketing

Copywriting

Video production

Job description

Medium Rare is seeking a Social & Creator Partnerships Manager to join its Social Centre of Excellence. The role focuses on shaping social marketing for iconic Australian brands, blending creativity, culture and commercial outcomes.

You will lead influencer campaigns, brief creators, and work across multiple agencies to deliver social-first campaigns that drive engagement and business results. The role requires hands-on content creation and strong audience insights.