Social Media & Influencer Campaigns Lead

Publicis Groupe; Sydney; Hybrid; AUD 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working options

Learning & Development programs

Wellbeing initiatives

Employee benefits

Parental leave

Global AI Platform Marcel access

Job summary

Influential, part of Publicis Groupe ANZ, is seeking a Social Media Executive in Sydney to manage client social channels, support influencer campaigns, and contribute to content, community management, reporting and social insights across TikTok, Instagram and beyond.

You will work across campaigns, build client communities, maintain content calendars, and translate analytics into actionable insights. This role offers flexible options and opportunities within a dynamic, culture-driven agency.

Qualifications

• 12+ months experience managing client social channels and/or supporting influencer campaigns.
• Confident across TikTok, Instagram and Facebook.
• Lives and breathes social and stays across culture and trends.
• Good understanding of the Australian influencer and creator landscape.
• Can turn social performance and analytics into clear, useful insights.
• Agency experience or working across multiple brands or campaigns is a bonus.

Responsibilities

• Support the development and delivery of social media and influencer campaigns across multiple channels.
• Create and nurture client social communities, driving engagement and growth.
• Manage community conversations and user-generated comments, escalating issues when needed.
• Maintain social content calendars and write engaging social copy.
• Use social analytics and campaign reporting to uncover insights and recommendations for clients.

Skills

Social media management

TikTok

Instagram

Facebook

Job description

Influential, part of Publicis Groupe ANZ, is seeking a Social Media Executive in Sydney to manage client social channels, support influencer campaigns, and contribute to content, community management, reporting and social insights across TikTok, Instagram and beyond.

You will work across campaigns, build client communities, maintain content calendars, and translate analytics into actionable insights. This role offers flexible options and opportunities within a dynamic, culture-driven agency.