Social Media Manager

Influential Australia; Sydney; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Publicis Groupe network access

Marcel platform learning

Diversity and inclusion programs

Work Your World capability

Parental leave policy

Job summary

Influential Australia in Sydney is seeking a hands-on Social Media Manager who lives and breathes social, understands how brands can stay culturally relevant, and can turn ideas into engaging content and influencer campaigns.

You will shape social strategy, lead integrated campaigns, build content calendars and partner with clients to keep brands refreshed in a fast-changing social landscape. This is a creative, collaborative team environment that values fun and growth.

Qualifications

• 3–5 years’ experience managing social channels and influencer campaigns.
• Hands-on knowledge of Instagram, TikTok and Facebook.
• Understanding the Australian influencer landscape.
• Able to develop, execute and evaluate social activity.
• Curious about culture, trends and creators.
• Able to present ideas and results to clients and senior stakeholders.
• Strong communication, organization and copywriting skills.
• Agency experience or fast-paced, collaborative environment.

Responsibilities

• Lead integrated social and influencer campaigns from concept to execution and reporting.
• Develop social and channel strategies that connect brands with audiences and culture.
• Build and manage content calendars balancing storytelling, performance and engagement.
• Create and manage social content and copy across key platforms.
• Monitor social trends, creators, culture and platform behaviours.
• Manage communities and social conversations, identify opportunities and escalate as needed.
• Use analytics and reporting to uncover insights and inform recommendations.
• Build trusted client relationships with social-first thinking and guidance.

Skills

Social media

Instagram

TikTok

Facebook

Influencer campaigns

Content strategy

Client communications

Job description

Job Description:

We’re looking for a Social Media Manager to join Influential, our end-to-end Social & Influencer agency in Sydney.

This is a hands-on, social-first role for someone who lives and breathes social, understands how brands can show up meaningfully in culture, and knows how to turn great thinking into engaging content and influencer campaigns.

You’ll help shape social and channel strategy, lead integrated influencer campaigns, build content calendars, uncover insights from performance and trends, and partner closely with clients to help their brands stay relevant in an ever-changing social landscape.

If you’re passionate about social, influencer marketing, and building innovative campaigns that make an impact, this is your chance to join a growing team that values creativity, collaboration, and fun.

Day to day in this role, you’ll get to:

• Lead integrated social and influencer campaigns from concept and planning through to execution and reporting.
• Develop social and channel strategies that connect brands with audiences and culture.
• Build and manage content calendars balancing brand storytelling, performance objectives and community engagement.
• Create and manage social content and copy across key platforms.
• Keep your finger on the pulse of social trends, creators, culture and emerging platform behaviours.
• Manage communities and social conversations, identifying opportunities and escalating where needed.
• Use social analytics and campaign reporting to uncover insights and make clear recommendations.
• Build trusted client relationships, providing social-first thinking and industry guidance.

Qualifications:

We’d love to hear from you if you:

• Bring 3–5 years’ (agency or relevant) experience managing social channels and/or influencer campaigns.
• Have strong hands‑on knowledge of platforms including Instagram, TikTok and Facebook.
• Understand the Australian influencer and creator landscape thoroughly.
• Can confidently develop, execute and evaluate social and influencer activity.
• Are naturally curious about culture, trends, creators and what’s happening next in social.
• Are confident presenting ideas, results and recommendations to clients and senior stakeholders.
• Have strong communication, organisation and copywriting skills.
• Have agency experience or have worked in a similarly fast‑paced, collaborative environment.

Why Influential?

• Be part of a massive growth phase with endless opportunities to develop your career.
• Work with amazing clients and collaborate with leading agencies like Leo’s and Starcom across the Publicis Groupe network.
• Enjoy a vibrant team culture—think paddleboarding, karaoke nights, and balcony lunches.

What we will offer you:

Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses. Enjoy all the perks that come with our network offering:

• Work with a diverse team where we value all the benefits of harnessing differences for our people, our clients, and our business.
• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.
• A creative, fun and rewarding office environment where people love working with each other, supported p by our Publicis Liberté flexibility approach “working your way, with us!”
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits.
• Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.

If you don’t tick every box in this ad, please don’t rule yourself out. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you,

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail] - your personal information will be kept confidential.