Social Media Executive

Publicis Groupe; Sydney; Hybrid; AUD 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working options

Learning & Development programs

Wellbeing initiatives

Employee benefits

Parental leave

Global AI Platform Marcel access

Job summary

Influential, part of Publicis Groupe ANZ, is seeking a Social Media Executive in Sydney to manage client social channels, support influencer campaigns, and contribute to content, community management, reporting and social insights across TikTok, Instagram and beyond.

You will work across campaigns, build client communities, maintain content calendars, and translate analytics into actionable insights. This role offers flexible options and opportunities within a dynamic, culture-driven agency.

Qualifications

• 12+ months experience managing client social channels and/or supporting influencer campaigns.
• Confident across TikTok, Instagram and Facebook.
• Lives and breathes social and stays across culture and trends.
• Good understanding of the Australian influencer and creator landscape.
• Can turn social performance and analytics into clear, useful insights.
• Agency experience or working across multiple brands or campaigns is a bonus.

Responsibilities

• Support the development and delivery of social media and influencer campaigns across multiple channels.
• Create and nurture client social communities, driving engagement and growth.
• Manage community conversations and user-generated comments, escalating issues when needed.
• Maintain social content calendars and write engaging social copy.
• Use social analytics and campaign reporting to uncover insights and recommendations for clients.

Skills

Social media management

TikTok

Instagram

Facebook

Job description

Overview

About us:

Influential is Publicis Groupe ANZ’s social-first and influencer-led agency. We sit at the intersection of culture, creators, and creativity, partnering with brands to deliver best-in-class social, influencer and content-driven work that drives real business outcomes.

As part of Publicis Groupe, Influential works closely with media, creative, PR and production partners across the Power of One model — giving our teams access to scale, capability and opportunity, while maintaining the agility and creative energy of a specialist agency.

We are a fast-growing agency, building smarter operating models to support increased demand across Social, Influencer and Creative — and this role is central to that ambition.

The Role:

Are you social-first, culturally curious and always across what’s trending on TikTok, Instagram and beyond?

Influential is an end-to-end Social & Influencer agency, combining creative and media expertise with a deep understanding of the social landscape to create ideas that connect brands with culture.

We’re looking for a Social Media Executive to join our team and help bring social and influencer campaigns to life. You’ll work across content, community management, influencer campaigns, reporting and social insights, making this a great opportunity to build your career in the fast-moving world of social and creator marketing.

General Responsibilities:

• Support the development and delivery of social media and influencer campaigns across multiple channels.
• Create and nurture client social communities, helping drive engagement and growth.
• Manage community conversations and user-generated comments, escalating relevant issues when needed.
• Maintain social content calendars and write engaging social copy.
• Use social analytics and campaign reporting to uncover insights and recommendations for clients.

We are looking for someone who has:

• Has 12+ months’+ experience managing client social channels and/or supporting influencer campaigns.
• Is confident across platforms including TikTok, Instagram and Facebook.
• Lives and breathes social and enjoys staying across culture and emerging trends.
• Has a good understanding of the Australian influencer and creator landscape.
• Can turn social performance and analytics into clear, useful insights.
• Has agency experience or experience working across multiple brands or campaigns, which would be a bonus

Why join Influential?

You’ll be part of Publicis Groupe, with access to flexible working options, learning and development, wellbeing initiatives and employee benefits, while building your career within a specialist social and influencer agency.

What we will offer you:

Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses. Enjoy all the perks that come with our network offering:

• Work with a diverse team where we value all the benefits of harnessing differences for our people, our clients, and our business.
• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.
• A creative, fun and rewarding office environment where people love working with each other, supported p by our Publicis Liberté flexibility approach "working your way, with us!"
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits.
• Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation.We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail] - your personal information will be kept confidential.