Social Growth Marketing Strategist - Flexible & Impactful

Krispy Kreme; Sydney; Hybrid; AUD 95,000 - 125,000; Full time

Benefits offered by this job

Flexible working

Career development

Sweet perks

Job summary

Krispy Kreme is seeking a Social Growth Marketing Specialist to own the social media ecosystem for Australia and New Zealand. You will lead the strategy, craft social-first content, and optimise paid campaigns to boost brand growth and commercial performance.

The role focuses on developing insights from trends and culture, collaborating with teams and external partners, and delivering measurable results through innovative social strategies.

Qualifications

• 4+ years' experience in social media, digital marketing, brand marketing or a related field.
• Proven success developing and executing social media strategies for consumer brands.
• Strong experience managing paid social campaigns across Meta and TikTok.
• Exceptional content creation skills, including filming, editing and copywriting.
• Strong understanding of social performance, analytics and commercial outcomes.
• Experience working with influencers, creators and user-generated content.
• Confident stakeholder management and communication skills.
• A passion for digital culture, emerging trends and continuous improvement.

Responsibilities

• Leading Krispy Kreme's social media strategy across Australia and New Zealand
• Managing and optimising paid social campaigns across Meta, TikTok and emerging platforms
• Creating and delivering engaging social-first content that grows our communities
• Identifying cultural moments, trends and consumer insights to drive brand relevance
• Managing influencer, creator and user-generated content partnerships
• Analysing campaign performance and turning insights into action

Skills

Social media strategy

Paid social

Content creation

Social analytics

Influencer partnerships

Stakeholder management

Digital culture

Job description

Krispy Kreme is seeking a Social Growth Marketing Specialist to own the social media ecosystem for Australia and New Zealand. You will lead the strategy, craft social-first content, and optimise paid campaigns to boost brand growth and commercial performance.

The role focuses on developing insights from trends and culture, collaborating with teams and external partners, and delivering measurable results through innovative social strategies.