Social Growth Marketing Specialist - Fixed Term Contract

Krispy Kreme; Sydney; Hybrid; AUD 95,000 - 125,000; Full time

Benefits offered by this job

Flexible working

Career development

Sweet perks

Job summary

Krispy Kreme is seeking a Social Growth Marketing Specialist to own the social media ecosystem for Australia and New Zealand. You will lead the strategy, craft social-first content, and optimise paid campaigns to boost brand growth and commercial performance.

The role focuses on developing insights from trends and culture, collaborating with teams and external partners, and delivering measurable results through innovative social strategies.

Qualifications

• 4+ years' experience in social media, digital marketing, brand marketing or a related field.
• Proven success developing and executing social media strategies for consumer brands.
• Strong experience managing paid social campaigns across Meta and TikTok.
• Exceptional content creation skills, including filming, editing and copywriting.
• Strong understanding of social performance, analytics and commercial outcomes.
• Experience working with influencers, creators and user-generated content.
• Confident stakeholder management and communication skills.
• A passion for digital culture, emerging trends and continuous improvement.

Responsibilities

• Leading Krispy Kreme's social media strategy across Australia and New Zealand
• Managing and optimising paid social campaigns across Meta, TikTok and emerging platforms
• Creating and delivering engaging social-first content that grows our communities
• Identifying cultural moments, trends and consumer insights to drive brand relevance
• Managing influencer, creator and user-generated content partnerships
• Analysing campaign performance and turning insights into action

Skills

Social media strategy

Paid social

Content creation

Social analytics

Influencer partnerships

Stakeholder management

Digital culture

Job description

Sweet Meets Social

At Krispy Kreme, we don't just make doughnuts -we create moments of joy. Since opening our first store in Australia over 22 years ago, we've been sharing smiles through our iconic Original Glazed® doughnuts, growing to more than 45 stores across Australia and New Zealand.

We're looking for an experienced Social Growth Marketing Specialist to join our Marketing team on a 12 month fixed-term contract. Reporting to the Marketing & Communications Manager, you'll take ownership of Krispy Kreme's social media ecosystem across Australia and New Zealand, driving brand growth, customer engagement, and commercial performance through innovative social-first strategies.

Turning Trends into Sweet Success

You'll be at the heart of our digital presence, combining creativity, strategy, and performance marketing to keep Krispy Kreme relevant, engaging, and part of the conversations that matter most to our customers. From developing social strategies to creating content and optimising paid campaigns, you'll help drive measurable business outcomes across our iconic brand.

You'll be responsible for:

• Leading Krispy Kreme's social media strategy across Australia and New Zealand
• Managing and optimising paid social campaigns across Meta, TikTok and emerging platforms
• Creating and delivering engaging social-first content that grows our communities
• Identifying cultural moments, trends and consumer insights to drive brand relevance
• Managing influencer, creator and user-generated content partnerships
• Analysing campaign performance and turning insights into action

What's in Store for you:

• Put your creativity to work growing one of Australia's most loved brands
• Turn social trends into engaging content and meaningful customer connections
• Own campaigns that deliver both brand impact and business results
• Collaborate with passionate teams and trusted agency partners
• Influence brand and marketing decisions through social intelligence
• Enjoy flexible working, career development, and plenty of sweet perks along the way

The recipe for Success:

• 4+ years' experience in social media, digital marketing, brand marketing or a related field
• Proven success developing and executing social media strategies for consumer brands
• Strong experience managing paid social campaigns across Meta and TikTok
• Exceptional content creation skills, including filming, editing and copywriting
• Strong understanding of social performance, analytics and commercial outcomes
• Experience working with influencers, creators and user-generated content
• Confident stakeholder management and communication skills
• A passion for digital culture, emerging trends and continuous improvement

Why Join Us?

At Krispy Kreme, you're not just taking a job - you're joining a movement of joy-makers, community-shapers, and wonderfully original people. Love the dough"nuts, love our culture.