Social Media Strategist — Flexible, Data-Driven Growth

So Social PTY LTD; Sydney; On-site; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Professional development

Flexible work arrangements

Job summary

So Social PTY LTD in Sydney's vibrant NSW market is seeking a Social Media Manager to lead client campaigns, shaping strategy, content creation and community management.

You will drive paid and organic activity across Facebook, Instagram, LinkedIn, TikTok and Twitter/X, analyse results, and collaborate with marketing, creative and product teams.

This full-time role offers growth in a fast-growing agency with a supportive culture and access to the latest digital marketing tools.

Qualifications

• Proven experience working as a Social Media Manager or in a similar digital marketing role, preferably for 2+ years
• Strong knowledge of major social media platforms including Facebook, Instagram, LinkedIn, TikTok and Twitter/X
• Demonstrable experience with social media management tools and analytics platforms
• Excellent written and verbal communication skills with the ability to create engaging, on-brand content
• Creative thinking and the ability to generate fresh ideas and innovative campaign concepts
• Strong understanding of social media advertising and paid promotion strategies
• Proficiency with graphic design tools or the ability to brief designers effectively
• Ability to work independently and manage multiple projects simultaneously whilst meeting deadlines
• Strong analytical skills with the ability to interpret data and make informed decisions
• Understanding of digital marketing principles and how social media fits into broader marketing strategies
• Excellent organisational and project management abilities
• A passion for social media and digital trends with genuine enthusiasm for the role

Responsibilities

• Develop and execute comprehensive social media strategies across all major platforms to drive brand awareness and engagement
• Create, curate and manage high-quality content including graphics, videos, copy and multimedia assets tailored to each platform
• Monitor social media channels, respond to comments and messages, and build positive community relationships
• Analyse social media performance metrics and reporting, using data insights to optimise campaigns and inform strategy
• Manage social media advertising campaigns, including budget allocation, targeting and performance tracking
• Stay current with social media trends, algorithm changes and best practices to keep our brand competitive
• Collaborate with internal teams including marketing, creative and product to ensure consistent messaging and brand alignment
• Conduct competitor analysis and market research to identify opportunities and emerging trends
• Schedule posts and maintain an editorial calendar to ensure consistent and timely content delivery
• Engage in community management, fostering positive relationships with followers and brand advocates

Skills

Social media strategy

Content creation

Community management

Analytics & reporting

Paid advertising

Trend awareness

Team collaboration

Briefing designers

Multitasking

Digital marketing

Organization

Passion for social media

Tools

Social media tools

Analytics platforms

Graphic design tools

Job description

So Social PTY LTD in Sydney's vibrant NSW market is seeking a Social Media Manager to lead client campaigns, shaping strategy, content creation and community management.

You will drive paid and organic activity across Facebook, Instagram, LinkedIn, TikTok and Twitter/X, analyse results, and collaborate with marketing, creative and product teams.

This full-time role offers growth in a fast-growing agency with a supportive culture and access to the latest digital marketing tools.