SEO Specialist

Mecca Brands; Australia; Vor Ort; AUD 95.000 - 130.000; Vollzeit

Benefits dieser Stelle

Professional development programs

Health and well-being initiatives

Bonus and incentive programs

Product allowance

Zusammenfassung

MECCA Brands in Australia is seeking an SEO Specialist to drive the implementation of effective changes to grow MECCA’s presence across traditional and agentic search. Reporting to the Search & Discovery Manager, you will identify growth opportunities and provide insights to internal stakeholders, working with eCommerce Trade, Content and Product teams.

You will deliver a holistic SEO/AEO/GEO strategy, conduct technical audits, and train internal teams to strengthen SEO capabilities, while

Qualifikationen

• Strong understanding of SEO best practices.
• Knowledge of AEO/GEO tactics.
• Ability to translate SEO requirements for content authors and developers.
• Experience collaborating with Paid Search for holistic SEO/SEM.
• Experience using analytics tools to report search performance.
• Familiarity with Sitecore CMS.
• Proficient with Screaming Frog, Search Console, and Google Business Profile.
• Excellent analytical, organisational, and time-management skills.
• Strong communication and collaboration abilities.
• Proactive approach to identifying opportunities and solutions.

Aufgaben

• Deliver SEO/AEO/GEO strategy with the Search & Discovery Manager.
• Set performance benchmarks and KPIs.
• Report on organic search performance and insights.
• Coordinate SEO activities with internal stakeholders and cross-functional teams.
• Collaborate with paid channels for a holistic search strategy.
• Manage and optimise store listing presence across search engines.
• Perform data-driven trend analysis to inform content development.
• Conduct technical audits and recommend improvements to developers.
• Analyze competitors to identify growth opportunities.
• Produce content calendars and briefs supporting optimized content.
• Provide training and guidance to internal teams on SEO.
• Assist with ad hoc requests with best-practice recommendations.

Kenntnisse

SEO strategy

AEO/GEO tactics

Cross-functional collaboration

Analytics & data-driven decision

Paid search integration

Content governance understanding

Analytical tools proficiency

Sitecore CMS familiarity

Screaming Frog & SEO tools

Attention to detail

Tools

Screaming Frog

Google Analytics 4

Search Console

Keyword Planner

SEMrush

Sitecore CMS

Jobbeschreibung

At MECCA, our strategic priority is on innovation and digital acceleration to enable the best possible shopping experience for our customers and to ensure MECCA Brands is the ultimate Digital Destination!

The Role You Could Play

The SEO Specialist will drive the implementation of effective changes to grow MECCA’s presence across traditional and agentic search. Reporting to the Search & Discovery Manager, the role will identify growth opportunities, provide meaningful insights and recommendations to internal stakeholders in line with best practice, working closely with eCommerce Trade to deliver trade objectives, Product to deliver technical improvements, and Content. You will provide meaningful insights and recommendations, whilst continuously unlocking opportunities to surprise and delight our customers through innovation and bringing to life the “MECCA Magic”.

Day to day responsibilities will include but are not limited to:

• Work closely with the Search & Discovery Manager to deliver SEO/AEO/GEO strategy.
• Support setting performance benchmarks and achieving KPIs.
• Report on overall organic search performance and deliver meaningful insights.
• Coordinate delivery of SEO/AEO/GEO activity with internal stakeholders and cross-functional collaborators, including wider eCommerce team, Content team, and Product team.
• Closely collaborate with paid performance channels to delivery a holistic search strategy.
• Manage and optimise MECCA’s store listing presence, across Google, Bing, Apple, etc, including updates to store hours, etc
• Support the identification of data driven trends and insights to assist with content development through content gap analysis and competitor review.
• Conduct technical audits to identify opportunities and provide best practice recommendations to developers
• Conduct competitor analysis to establish areas of opportunity and growth for the business.
• Produce content calendars and article briefs to support creation of optimised content in line with search opportunities and seasonal trends
• Provide training, guidance, and support to internal teams to strengthen internal SEO/AEO/GEO knowledge and capabilities.
• Assist the wider business by providing best practice recommendations for ad hoc requests.

What You Will Bring

You are a proactive, go-getter who is willing to do what it takes to make things happen but equally can apply a strategic lens to ensure you are operating efficiently. You will be agile and have the ability to quickly adapt to an ever-changing environment. You have the ability to prioritise and work under pressure to deliver to multiple stakeholders whilst managing expectations and influencing outcomes. You are analytical, logical and can use data and insights to help with your problem solving and decision-making. You are optimistic, have a positive attitude, are considerate, respectful and empathetic. As a solution focused individual, you will have proactive approach to identifying opportunities to improve, develop new ideas and provide solutions.

In addition, the successful candidate will also have the following skills and experience:

• Strong understanding of SEO best practices.
• Understanding of AEO/GEO tactics.
• Ability to clearly define SEO requirements to a wide range of audiences, including content authors, developers, etc.
• Experience working with Paid Search to deliver holistic SEO/SEM strategies.
• Experience using analytical tools to report on search performance and derive actionable insights (Google Analytics 4 desirable).
• Experience with using a content management system (Sitecore desirable).
• Excellent knowledge of search related tools such as Screaming Frog, Search Console, Google Business Profile, Keyword Planner, SEMRush, etc.
• Excellent analytical, organisational, project management, and time management skills.
• Strong communication, interpersonal, and collaboration skills.
• Strong attention to detail.
• A proactive approach to identifying opportunities to improve, developing new ideas, and providing solutions.

Your Life At MECCA

Whilst we are focused on our #CustomerFirst mantra, we know that wouldn't be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include:

• Professional development programs and first-class digitised learning offering
• Health and well-being initiatives
• Reward and recognition programs
• Access to bonus and incentive programs
• Access to quarterly product allowance
• Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy

There are also so many other ways in which you'll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.

To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca, and for all current opportunities, visit www.mecca.com.au/careers.

Since our very first day in 1997, our purpose has been to enable our customers to look and feel their best by offering them the world’s best line-up of beauty and skin-care brands, coupled with exceptional service.

Fast forward to today, and we have almost 5,000 MECCA team members across 100+ retail stores throughout Australia and New Zealand, a rapidly growing online business, two Distribution Centres, and a bustling Support Centre in the heart of Melbourne working to deliver on our purpose every single day.

Whether you join MECCA in one of our Retail stores, our Support Centre or one of our Distribution Centres, you will be an integral part of the MECCA family.