Creative Strategist

Mecca Brands; Melbourne; On-site; AUD 90,000 - 140,000; Full time

Benefits offered by this job

Professional development

Health initiatives

Bonus programs

Product allowance

Job summary

MECCA Brands is seeking a Creative Strategist to join our Creative Direction team in Australia. You will help shape strategic foundations that bring MECCA's creative vision to life, turning insights into inspiring ideas and clear creative direction across campaigns and cultural moments.

You will collaborate with Creative Direction, Marketing and broader teams to craft compelling narratives, ensure brand stories are meaningful, and contribute to MECCA's long-term creative direction in a

Qualifications

• Experience in brand strategy or creative strategy roles.
• Strong storytelling ability and narrative development.
• Ability to translate insights into clear creative direction.

Responsibilities

• Lead cultural and creative research translating insights into strategic direction.
• Shape big ideas and campaigns with creative leaders from concept to execution.
• Develop narrative frameworks and hero messaging for brand stories.
• Connect brand, category and business strategies to ensure relevance and distinctiveness.
• Provide clear strategic direction to complex creative challenges and brand identity.

Skills

Brand strategy

Creative strategy

Storytelling

Cultural insights

Collaboration

Job description

Are you a strategic thinker with a passion for storytelling, creativity and culture? We're looking for a curious and collaborative Creative Strategist to join our Creative Direction team and help shape the thinking behind MECCA's biggest creative ideas. From exciting brand campaigns and cultural moments to defining the long-term direction of the MECCA brand, you'll play an important role in bringing together customer insights, cultural understanding and creative thinking to build meaningful and distinctive brand experiences.

The Role You Could Play

Reporting to the Head of Creative Strategy, you'll help shape the strategic foundations that bring MECCA's creative vision to life. Working closely with our Creative Direction, Marketing and wider business teams, you'll turn insights into inspiring ideas, compelling narratives and clear creative direction.

Key Responsibilities

• Partnering with the Head of Creative Strategy to lead cultural and creative research, translating customer insights and business objectives into meaningful creative strategies.
• Collaborating with creative leaders to shape big ideas, brand campaigns and creative projects from their earliest stages.
• Developing compelling narrative frameworks and hero messaging that bring MECCA's brand stories to life.
• Connecting brand, category and business strategies to ensure creative ideas are purposeful, relevant and distinctive.
• Bringing clarity and strategic direction to complex creative challenges, helping shape MECCA's brand identity and long-term creative vision.

What You Will Bring

We're looking for someone who combines strong strategic thinking with a natural flair for storytelling and a genuine curiosity about culture, creativity and consumer behaviour. Experience in brand strategy, creative strategy or copywriting within an agency or brand environment. Experience developing creative briefs, brand identity frameworks or long-term brand platforms. Strong analytical and strategic thinking skills, with the ability to turn complex insights into clear, inspiring creative direction. A talent for storytelling and crafting compelling narratives and messaging, with the confidence to contribute to creative conversations. A collaborative and curious mindset, with the ability to influence and build strong relationships with creatives, designers and storytellers. You'll thrive in an environment where ideas are constantly evolving, bringing creativity, clarity and fresh perspectives to every challenge.

Your Life At MECCA

Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn't be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way! Some of our other team member benefits include:

• Professional development programs and first-class digital learning opportunities.
• Health and wellbeing initiatives.
• Reward and recognition programs.
• Access to bonus and incentive programs.
• Quarterly product allowance and generous team member discounts for you and your immediate family, subject to company policy.

There are also so many other ways in which you'll be made to feel part of the MECCA story, as we love to celebrate, surprise and delight our team along the way.

Learn More

To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca, and explore our current opportunities at mecca.com.au/careers.

Follow @LIFEATMECCA Visit our LinkedIn page

Since our very first day in 1997, our purpose has been to enable our customers to look and feel their best by offering them the world’s best line-up of beauty and skin-care brands, coupled with exceptional service. Fast forward to today, and we have almost 5,000 MECCA team members across 100+ retail stores throughout Australia and New Zealand, a rapidly growing online business, two Distribution Centres, and a bustling Support Centre in the heart of Melbourne working to deliver on our purpose every single day. Our ongoing growth is fuelled by opening new stores and reaching new customers, launching new products, and harnessing the latest technology to constantly innovate and evolve our concepts, experiences, and service offerings. Whether you join MECCA in one of our Retail stores, our Support Centre or one of our Distribution Centres, you will be an integral part of the MECCA family.