SEO Copywriter

Are Media Pty Limited; Sydney; On-site; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Flexible work options

Paid birthday leave

Volunteer leave

Paid parental leave

Learning pathways & mentorship

Wellbeing program

Exclusive discounts via Flare

BELONG @ Are program

Job summary

Are Media Pty Limited is seeking a skilled SEO Copywriter in Sydney to lead search-optimised deals content. You will drive visibility and conversions by applying keyword research, intent mapping and performance insights across our content journey to merchants.

You’ll work within the Audience team, blending editorial judgement with commercial thinking to boost organic growth and revenue attribution. Flexible, supportive employer with development opportunities.

Qualifications

• Proven track record of increasing organic rankings, traffic and conversions through hands-on SEO and content optimisation.
• In-depth knowledge of keyword research, search intent, on-page SEO, internal linking and AI-related best practices.
• Confident in using SEO analytics tools to diagnose performance and turn insights into content improvements.
• Experience in shopping, ecommerce or deals content with a growth mindset for a dynamic search environment.

Responsibilities

• Drive SEO performance through keyword research, search-intent mapping, competitor analysis, metadata, internal linking and content optimisation.
• Improve existing content by analysing rankings, CTR, conversions and revenue attribution, then implement changes.
• Create search-led content targeting valuable commercial terms with original research and expert quotes.
• Optimise the click-to-merchant journey by aligning structure, CTAs and retailer links with user needs.

Skills

Organic rankings growth

SEO & content optimisation

Keyword research

Analytics interpretation

Job description

Who are we?

Our portfolio includes some of Australia’s most iconic and trusted brands, including The Australian Women’s Weekly, ELLE, marie claire, New Idea, Australian House & Garden, Bounty Parents, Better Homes & Gardens and more!

We are Australia’s leading omnichannel content company for women! Every day we inform, inspire and connect with 9 in 10 Australian women through magazine media, digital, video, social, e-commerce, vodcasts, events and experiences.

What we can offer you

• We welcome the opportunity to explore flexible work options where appropriate, depending on the needs of the business.

• Additional paid leave, including a day off to celebrate your birthday, four days of volunteer leave each year, and inclusive leave provisions supporting reproductive, hormonal and wellbeing needs, as well as First Nations cultural and ceremonial commitments.

• Paid parental leave of up to 12 weeks, plus a parenting gift pack, meal vouchers and return-to-work support.

• Opportunities to grow and develop, with access to tailored learning pathways, mentoring, Lunch & Learns, our Digital Learning Academy and professional development support.

• A comprehensive wellbeing program including EAP, Mental Health First Aiders, and a personalised online wellbeing portal with assessments, resources and lifestyle plans.

• Exclusive benefits and discounts, including Fitness Passport memberships, discounted health insurance, beauty services, technology and a range of lifestyle offers through our benefits partner Flare.

• A genuinely inclusive culture, supported through our BELONG @ Are program, where everyone is welcomed, valued and empowered to be their authentic selves.

The Role

Know how to turn search data into content that ranks, earns clicks and converts? This is your opportunity to lead SEO optimisation across Are Media’s growing deals content! This is a 12-month maximum term opportunity.

As SEO Copywriter, you’ll use keyword research, search intent and performance insights to create and optimise deals content for organic growth. From improving existing pages to identifying emerging opportunities, you’ll help increase our deals content visibility across traditional search and AI-driven discovery.

Working within Are Media’s Audience team, you’ll combine advanced SEO capability with strong editorial judgement and commercial thinking to improve the entire journey from search result to merchant.

What you’ll be doing

• Drive SEO performance through keyword research, search-intent mapping, competitor analysis, metadata, internal linking and structured content optimisation.
• Improve existing content by analysing rankings, click-through rates, conversions and revenue attribution, then implementing changes that deliver measurable growth.
• Create search-led content targeting valuable commercial terms while incorporating original research, experience-led insights and unique expert quotes.
• Optimise the click-to-merchant journey by aligning content structure, calls to action and retailer links with user needs and conversion opportunities.

About you

We’re looking for someone who brings:

• A proven track record of increasing organic rankings, traffic and conversions through hands‑on SEO and content optimisation.
• In-depth knowledge of keyword research, search intent, on‑page SEO, internal linking, EEAT principles, AI Overviews and evolving search best practice.
• Confidence using SEO analytics tools to uncover opportunities, diagnose performance and turn insights into practical content improvements.
• Experience within shopping, e‑commerce or deals content, combined with a growth mindset and the flexibility to adapt in a rapidly changing search environment.

Are Media is a proud member of Media Diversity Australia, a not-for-profit organisation working towards a media landscape that looks and sounds like Australia. We are committed to fostering diverse, respectful,collaborative & inclusive workplace. We know & value the success this brings for everyone, and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

Contact

If you would like to know more, please contact our People & Culture Team – [e-mail]