SEO Specialist

Merchantwise Group; Sydney; Hybrid; AUD 90,000 - 115,000; Full time

Benefits offered by this job

Hybrid working model

Office in Barangaroo/Sydney

Birthday leave

Wellbeing day

Remote work up to 8 weeks/year

Job summary

Merchantwise Group is seeking an SEO Specialist to support the delivery of SEO strategies across a portfolio of clients, across technical optimisation, content, and off-page activity. You will collaborate with senior team members while taking ownership of key workstreams and contributing directly to performance outcomes.

Day-to-day you’ll develop and execute SEO strategies, conduct keyword research, audits, and competitor analysis, monitor rankings and metrics, and report insights.

Qualifications

• 2–4 years’ SEO experience, ideally agency-side.
• Strong technical, on-page and off-page SEO knowledge.
• Experience with tools such as Screaming Frog, Ahrefs, SEMrush or similar.
• Strong analytical skills and ability to interpret data and draw insights.
• Clear communication and ability to manage multiple tasks and deadlines.

Responsibilities

• Support the development and execution of SEO strategies aligned to client goals.
• Deliver core SEO activity across technical, content, and off-page workstreams.
• Conduct keyword research, content gap analysis, and competitor analysis.
• Assist in building quarterly roadmaps and prioritising activity.
• Carry out SEO audits (technical, content, off-page, and GEO).
• Identify and implement improvements across site structure, indexing, and performance.
• Monitor rankings, traffic, and performance metrics, providing regular reporting.
• Use insights to inform ongoing optimisation.
• Support client communication through reporting and performance updates.
• Contribute to meetings and help translate data into clear insights.
• Work closely with strategists and wider digital teams to deliver integrated outcomes.
• Stay up to date with developments in SEO and AI-led search.
• Support the implementation of Generative Engine Optimisation (GEO) approaches.
• Contribute to improving internal processes and ways of working.

Skills

Technical SEO

On-page SEO

Off-page SEO

Keyword research

Data analysis

Communication

Time management

Agency experience

Tools

Screaming Frog

Ahrefs

SEMrush

Job description

We’re a talented bunch of creatives and developers, designers, content makers, strategists, and technologists: our difference is ourstrength.

Aunique blend of specialists that collaborateas one,constantly introducingnew perspectives to the problems we solve.

As an SEO Specialist, you’ll support the delivery of SEO strategies across a portfolio of clients - working across technical optimisation, content, and off-page activity. You’ll collaborate with senior team members while taking ownership of key workstreams and contributing directly to performance outcomes.

Day to day you’ll:

• Support the development and execution of SEO strategies aligned to client goals
• Deliver core SEO activity across technical, content, and off-page workstreams
• Conduct keyword research, content gap analysis, and competitor analysis
• Assist in building quarterly roadmaps and prioritising activity
• Carry out SEO audits (technical, content, off-page, and GEO)
• Identify and implement improvements across site structure, indexing, and performance
• Monitor rankings, traffic, and performance metrics, providing regular reporting
• Use insights to inform ongoing optimisation
• Support client communication through reporting and performance updates
• Contribute to meetings and help translate data into clear insights
• Work closely with strategists and wider digital teams to deliver integrated outcomes
• Stay up to date with developments in SEO and AI-led search
• Support the implementation of Generative Engine Optimisation (GEO) approaches
• Contribute to improving internal processes and ways of working

You'll ideally have:

• ~2–4 years’ experience in SEO, ideally agency-side
• Solid understanding of technical, on-page, and off-page SEO
• Experience using tools such as Screaming Frog, Ahrefs, SEMrush, or similar
• Strong analytical skills with the ability to interpret data and draw insights
• Confidence managing multiple tasks and deadlines
• Clear communication skills—able to explain SEO concepts to different audiences
• A proactive approach and willingness to learn and develop

In return we’ll give you:

• A commitment to develop you and your career aspirations.
• A focus on diversity & inclusion, sustainability, and mental wellbeing.
• Stunning office in the heart of Barangaroo close to the restaurants, bars, and the harbour swimming spot
• A hybrid working model.
• A fully stocked beer and wine fridge, impromptu BBQ lunches, sporting comps, team social activities, and a cracking end of year party.
• Enviable benefits such as
• Remote working; work from another time zone for up to 8 weeks per year
• Birthday leave
• A wellbeing day each year

Jaywing are committed to building an inclusive and diverse culture, so if you’re doubting whether to apply for this role because you don’t meet every single requirement, we encourage you to still do so, there may be other opportunities with us where you are in fact the perfect candidate.Please let us know if any adjustments need to be made throughout the interview process and we will do our best to accommodate.