Senior Social Strategy & Growth Lead

Woolworths Ltd.; Sydney; Hybrid; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Team discounts

Rewards program

Flexible leave policy

Job summary

Woolworths Group is seeking a Senior Social Integration Manager to bridge the business categories with our social channels, translating key marketing priorities into high-impact, full-funnel social campaigns. You will lead a team of four, drive efficiency of a $25M social activity, and ensure brand voice across paid, owned, and earned media.

In this hybrid role, you will collaborate with senior stakeholders and agencies to optimize campaigns, guide cross-functional teams, and embed emerging

Qualifications

• 10+ years leading social media strategy and execution at scale.
• Experience in complex matrix enterprises, retailers or top agencies.
• Proven mentoring of diverse teams and advising senior executives.
• Experience managing multi-million dollar production budgets and agency workflows.
• Mastery of paid, organic, creator, and emerging AI social strategies.

Responsibilities

• Act as primary strategic partner for business unit leads, translating priorities into high-impact social strategies.
• Lead and develop a team of four social integration leads and planners for excellence and data-driven execution.
• Drive efficiency of $25M social media activity across agency models and production workflows.
• Oversee paid social activity delivery with optimized media allocation across pillars.
• Coordinate with internal stakeholders and agencies to ensure consistent brand voice and messaging.

Skills

Strategic social media

Team leadership

Budget management

Agency management

Cross-functional collaboration

Social media analytics

Job description

Woolworths Group is seeking a Senior Social Integration Manager to bridge the business categories with our social channels, translating key marketing priorities into high-impact, full-funnel social campaigns. You will lead a team of four, drive efficiency of a $25M social activity, and ensure brand voice across paid, owned, and earned media.

In this hybrid role, you will collaborate with senior stakeholders and agencies to optimize campaigns, guide cross-functional teams, and embed emerging