Senior Social Media Manager

Michael Page; Sydney; Hybrid; AUD 180,000 - 260,000; Full time

Job summary

Michael Page is seeking a Senior Social Media Manager in Australia to turn business goals into coordinated campaigns across paid, owned, and earned social channels. You will manage a multi-channel program, mentor a four-person team, and steward a $25M paid social budget.

Collaborate with brand and trade leads to translate priorities into full-funnel strategies, while maintaining brand standards and leveraging AI trends for measurable impact.

Qualifications

• My 6+ years leading large-scale social strategy in complex corporate environments, major retailers, or tier-one agencies.
• Experience in both client-side and agency settings, balancing internal stakeholder management with maximizing value from creative partners.
• Proven track record of managing and mentoring diverse teams and advising senior executives and business units.
• Experience managing and optimizing agency operating models with multi-million-dollar production budgets and workflows.
• Deep mastery of paid, organic, creator, and emerging AI social search with a data-driven, full-funnel measurement approach.
• A self-starter who can run independently and manage high-volume campaigns through mid-level direct reports.

Responsibilities

• Bridge business priorities and social channels by translating priorities into full-funnel social strategies across paid, owned, and earned channels.
• Lead and mentor a team of four leads and planners, fostering a culture of creativity, data, and quality.
• Oversee a $25M paid social budget, agency partners, production workflows, and media allocation for maximum ROI.
• Serve as the main marketing team contact; streamline brief intake and align expectations across agencies and internal teams.
• Lead the social measurement framework and translate data into actionable insights for senior leadership.
• Protect brand standards, ensure cross-platform consistency, and adopt trends like AI and creator economy.

Job description

As a Senior Social Media Manager you will turn marketing and commercial goals into high-impact, coordinated campaigns across paid, owned, and earned social channels-driving business results while protecting the brand voice

Iconic Australian brand with a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career

Description

The Senior Social Media Manager bridges the gap between business priorities and social media channels. You will turn marketing and commercial goals into high-impact, coordinated campaigns across paid, owned, and earned social channels-driving business results while protecting the brand voice.

Strategic Integration: Partner with Brand, Fresh, and Trade leads to translate enterprise priorities into full-funnel social strategies across paid, owned, and earned channels.

Team Leadership: Manage and mentor a team of four leads and planners, building a culture focused on creativity, data, and operational quality. Budget & Agency Oversight: Direct a $25M paid social budget.

Manage agency partners, production workflows, and media allocation to ensure maximum ROI and financial accountability.

Stakeholder Collaboration: Serve as the main point of contact for the broader marketing team. Streamline brief intake, align expectations, and connect agencies, internal teams, and partners.

Performance & Insights: Lead the social measurement framework. Translate data into actionable insights to demonstrate commercial impact to senior leadership.

Brand Protection & Innovation: Maintain brand standards, compliance, and cross-platform consistency while adopting new trends (AI, social search, creator economy).

Profile

At least 6+ years leading large-scale social strategy in a complex corporate enterprise, major retailer, or tier-one agency.

Proven experience in both client-side and agency environments, balancing internal stakeholder management with getting top value from creative partners.

Proven track record of managing and mentoring diverse teams, while acting as a trusted advisor to senior executives, business unit leads, and commercial entities such as retail media arms

Demonstrated experience managing and optimising agency operating models, including accountability for multi-million dollar production budgets and agency workflows.

Deep technical mastery across paid, organic, creator, and emerging AI social search, with the critical judgment required to orchestrate a unified, full-funnel measurement framework.

A definitive self-starter with the ability to run independently, manage high-volume campaign pipelines through mid-level direct reports, and deliver end-to-end business outcomes with minimal oversight.

Job Offer

Senior strategic partnership role between the business categories and our social channels.

Full time, Permanent position

Hybrid working - 3 days Norwest and Surry Hills Office with WFH flexibility

High impact position