Senior Social Media Manager

MPAU Sales; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

WFH flexibility

Job summary

MPAU Sales is seeking a Senior Social Media Manager to transform marketing goals into coordinated campaigns across paid, owned, and earned social channels, protecting the brand voice.

You will lead a four-person team, partner with Brand, Fresh and Trade leads, and oversee a $25M paid social budget. This hybrid role offers flexibility between Norwest and Surry Hills offices with remote work options.

Qualifications

• At least 6+ years leading large-scale social strategy in a complex corporate enterprise, major retailer, or tier-one agency.
• Proven experience in both client-side and agency environments, balancing internal stakeholder management with top value from creative partners.
• Proven track record mentoring diverse teams and advising senior executives and commercial units.

Responsibilities

• Turn marketing and commercial goals into high-impact campaigns across paid, owned, and earned social channels.
• Lead the social measurement framework and translate data into actionable insights for senior leadership.
• Partner with Brand, Fresh, and Trade leads to translate enterprise priorities into full-funnel social strategies.
• Manage and mentor a team of four leads and planners, nurturing creativity, data and operational quality.
• Direct a $25M paid social budget and oversee agency partners, workflows, and media allocation.
• Serve as the main point of contact for the broader marketing team and align expectations across agencies and internal teams.
• Ensure ROI and financial accountability while protecting brand voice and standards.
• Stay ahead of trends (AI, social search, creator economy) and maintain cross-platform consistency.

Skills

Strategic leadership

Team leadership

Budget management

Agency management

Data analytics

Cross-functional collaboration

Job description

As a Senior Social Media Manager you will turn marketing and commercial goals into high-impact, coordinated campaigns across paid, owned, and earned social channels-driving business results while protecting the brand voice

Iconic Australian brand with a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career

Description

The Senior Social Media Manager bridges the gap between business priorities and social media channels. You will turn marketing and commercial goals into high-impact, coordinated campaigns across paid, owned, and earned social channels-driving business results while protecting the brand voice.

Strategic Integration: Partner with Brand, Fresh, and Trade leads to translate enterprise priorities into full-funnel social strategies across paid, owned, and earned channels.

Team Leadership: Manage and mentor a team of four leads and planners, building a culture focused on creativity, data, and operational quality. Budget & Agency Oversight: Direct a $25M paid social budget.

Manage agency partners, production workflows, and media allocation to ensure maximum ROI and financial accountability.

Stakeholder Collaboration: Serve as the main point of contact for the broader marketing team. Streamline brief intake, align expectations, and connect agencies, internal teams, and partners.

Performance & Insights: Lead the social measurement framework. Translate data into actionable insights to demonstrate commercial impact to senior leadership.

Brand Protection & Innovation: Maintain brand standards, compliance, and cross-platform consistency while adopting new trends (AI, social search, creator economy).

Profile

At least 6+ years leading large-scale social strategy in a complex corporate enterprise, major retailer, or tier-one agency.

Proven experience in both client-side and agency environments, balancing internal stakeholder management with getting top value from creative partners.

Proven track record of managing and mentoring diverse teams, while acting as a trusted advisor to senior executives, business unit leads, and commercial entities such as retail media arms

Demonstrated experience managing and optimising agency operating models, including accountability for multi-million dollar production budgets and agency workflows.

Deep technical mastery across paid, organic, creator, and emerging AI social search, with the critical judgment required to orchestrate a unified, full-funnel measurement framework.

A definitive self-starter with the ability to run independently, manage high-volume campaign pipelines through mid-level direct reports, and deliver end-to-end business outcomes with minimal oversight.

Job Offer

Senior strategic partnership role between the business categories and our social channels.

Full time, Permanent position

Hybrid working - 3 days Norwest and Surry Hills Office with WFH flexibility

High impact position