Senior Social Strategy Lead — Hybrid, High-Impact Campaigns

MPAU Sales; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

WFH flexibility

Job summary

MPAU Sales is seeking a Senior Social Media Manager to transform marketing goals into coordinated campaigns across paid, owned, and earned social channels, protecting the brand voice.

You will lead a four-person team, partner with Brand, Fresh and Trade leads, and oversee a $25M paid social budget. This hybrid role offers flexibility between Norwest and Surry Hills offices with remote work options.

Qualifications

• At least 6+ years leading large-scale social strategy in a complex corporate enterprise, major retailer, or tier-one agency.
• Proven experience in both client-side and agency environments, balancing internal stakeholder management with top value from creative partners.
• Proven track record mentoring diverse teams and advising senior executives and commercial units.

Responsibilities

• Turn marketing and commercial goals into high-impact campaigns across paid, owned, and earned social channels.
• Lead the social measurement framework and translate data into actionable insights for senior leadership.
• Partner with Brand, Fresh, and Trade leads to translate enterprise priorities into full-funnel social strategies.
• Manage and mentor a team of four leads and planners, nurturing creativity, data and operational quality.
• Direct a $25M paid social budget and oversee agency partners, workflows, and media allocation.
• Serve as the main point of contact for the broader marketing team and align expectations across agencies and internal teams.
• Ensure ROI and financial accountability while protecting brand voice and standards.
• Stay ahead of trends (AI, social search, creator economy) and maintain cross-platform consistency.

Skills

Strategic leadership

Team leadership

Budget management

Agency management

Data analytics

Cross-functional collaboration

Job description

MPAU Sales is seeking a Senior Social Media Manager to transform marketing goals into coordinated campaigns across paid, owned, and earned social channels, protecting the brand voice.

You will lead a four-person team, partner with Brand, Fresh and Trade leads, and oversee a $25M paid social budget. This hybrid role offers flexibility between Norwest and Surry Hills offices with remote work options.