Senior Social Media Manager

Woolworths Group; Geehi; Hybrid; AUD 170,000 - 230,000; Full time

Benefits offered by this job

Team discounts

Hybrid work model

Study Leave

Sports Representation Leave

Rewards program

Job summary

Woolworths Group seeks a Senior Social Integration Manager to bridge business categories with our social channels. You will translate enterprise priorities into high-impact campaigns across paid and owned media, ensuring commercial value and brand integrity.

You will lead a four-person team, optimize a multi‑million-dollar social budget, and partner with agencies and in‑house teams to deliver end-to-end campaigns with measurable impact.

Qualifications

• 10+ years leading social media strategy and execution at scale in a complex environment.
• Proven ability to align enterprise priorities with partner agencies and internal teams.
• Experience managing multi-million dollar production budgets and agency workflows.
• Strong leadership, coaching, and mentorship of mid-to-senior teams.

Responsibilities

• Act as primary strategic partner for business units across Brand, Fresh, and Trade Cartology.
• Translate trading and marketing priorities into high-impact, full-funnel social strategies.
• Lead agency models and production workflows to ensure quality and financial accountability.
• Drive efficiency in paid and organic social activity across pillars.
• Ensure consistency of brand voice and collaboration with internal and external teams.

Skills

Social media strategy

Team leadership

Budget management

Agency management

Cross-functional collaboration

Data-driven decision making

Job description

• Senior strategic partnership role between the business categories and our social channels.
• Full time, Permanent position
• Hybrid working - 3 days Norwest and Surry Hills Office with WFH flexibility

We are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts, and unique perspectives across Australia and New Zealand. Connected by a shared Purpose - 'to create better experiences together for a better tomorrow'. That Purpose fuels our ambition to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you're excited to turn today's blue-sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive, and empowering workplace. With a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you'll do

The Senior Social Integration Manager is the primary link between the business categories and our social channels. They take the main marketing and trading priorities for our pillars and translate them into coordinated campaigns, ensuring that everything we do across paid social and our owned accounts supports the wider business, holds commercial value, and protects the brand voice.

• Act as the primary strategic partner for business unit leads in Brand, Fresh and Trade Cartology, translating enterprise-wide trading and marketing priorities into high-impact, full-funnel social media strategies. Ensure all social activity is commercially viable, on-brand, and integrated across paid, owned, and earned channels.
• Provide direct leadership, coaching, and development to a team of four social integration leads and planners, fostering a culture of operational excellence, creative innovation, and data-driven execution.
• Drive maximum efficiency from our $25M social media activity. Act as the day-to-day lead for our agency operating models and production workflows, ensuring high-quality output, accountability for financial outcomes, and optimised media allocation across pillars.
• Drive maximum efficiency from our paid social media activity. Act as the day-to-day lead for our agency operating models and production workflows, ensuring high-quality output, accountability for financial outcomes, and optimised media allocation across pillars.
• Serve as the senior point of contact for the wider marketing organisation. Streamline the intake of briefs, manage expectations, and facilitate seamless collaboration between business pillars agencies, in house teams and partners to ensure consistency in message and brand voice.
• Champion a culture of effectiveness by overseeing the end-to-end measurement framework for social media. Translate complex data into clear business insights, proving the value of social activity to senior stakeholders.
• Champion cross-platform consistency and content integrity across channels. Ensure all output complies with brand and security guidelines while proactively embedding emerging trends (AI, social search, creator economy) into campaign execution.

What you'll bring

• At least 10 + years leading social media strategy and execution at scale, ideally within a complex matrix enterprise, major retailer, or a tier-one creative or media agency environment.
• A proven mix of client-side enterprise and agency experience, ensuring a deep understanding of how to drive internal corporate alignment while simultaneously extracting the best value from creative partners.
• Proven track record of managing and mentoring diverse teams, while acting as a trusted advisor to senior executives, business unit leads, and commercial entities such as retail media arms like cartology.
• Demonstrated experience managing and optimising agency operating models, including accountability for multi-million dollar production budgets and agency workflows.
• Deep technical mastery across paid, organic, creator, and emerging AI social search, with the critical judgment required to orchestrate a unified, full-funnel measurement framework.
• A definitive self-starter with the ability to run independently, manage high-volume campaign pipelines through mid-level direct reports, and deliver end-to-end business outcomes with minimal oversight.

What you'll experience

We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!

• A global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network
• Commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams
• A progressive and competitive leave policy that gives you more space for what matters to you, including but not limited to Study Leave and Sports Representation Leave
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.