Senior Social Creative: Culture-Driven Campaigns & AI

Influential; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible working policy

Global Marcel AI platform

Marcel Classes (15,000+ courses)

Learning & development culture

Extended leave (Birthday & publichols;

Work Your World program

Parental leave up to 18 weeks

Counselling via Sonder

Job summary

Influential is Publicis Groupe ANZ’s specialist social and influencer agency in Sydney. We’re hiring a Social Creative to join our growing team, creating social-first ideas, content and campaigns across clients.

You’ll work with senior creatives, strategists, designers and producers to turn smart thinking into work that gets noticed, online and beyond. You’ll stay curious and hands-on, shaping culture-led storytelling.

Qualifications

• You turn briefs into engaging social ideas.
• You spot trends and cultural signals for brands.
• You can shoot, edit and deliver content.
• You understand platform differences and hooks.
• You embrace AI to prototype ideas.

Responsibilities

• Come up with big ideas, small ideas and weird ideas, as long as they're good ones.
• Turn cultural insights, trends and internet behaviour into creative opportunities for brands.
• Get hands‑on with content creation: shooting, directing, editing and making
• Edit short‑form video with a sharp instinct for hooks, pacing, sound and storytelling
• Spot new formats and platform opportunities, and know when something's worth jumping on
• Collaborate with senior creatives, strategists, designers and producers to make the work better
• Help lead social‑first ideas in pitches
• Use AI and emerging tools to experiment, prototype and push ideas further
• Help us take Influential's output from "content" to cultural contribution

Skills

Ideas first

Social fluent

Curious about people

Audience empathy

Hands-on maker

Strong creative taste

AI curious

Collaborative

Education

Degree in psychology/behavioural sciences/communications/marketing

Tools

Adobe Creative Suite

Midjourney

Runway

Firefly

Job description

Influential is Publicis Groupe ANZ’s specialist social and influencer agency in Sydney. We’re hiring a Social Creative to join our growing team, creating social-first ideas, content and campaigns across clients.

You’ll work with senior creatives, strategists, designers and producers to turn smart thinking into work that gets noticed, online and beyond. You’ll stay curious and hands-on, shaping culture-led storytelling.