Senior Sales Engineer/Sales Engineer

OMRON Automation and Robotics Australia; City of Parramatta; On-site; AUD 110,000 - 170,000; Full time

Benefits offered by this job

PoC Centre in Sydney

Job summary

OMRON Automation and Robotics Australia is seeking an experienced Senior Sales Engineer for NSW to own customer relationships, grow a defined portfolio and drive profitable growth across industrial automation and robotics. You will manage end-to-end sales processes, engage with OEMs, System Integrators and End Users, and collaborate with engineering and product teams.

The role requires strong technical understanding, a proactive sales mindset and the ability to work with internal teams to

Qualifications

• Experience in technical sales within industrial automation or related industries.
• Track record of achieving sales targets and developing new business.
• Strong commercial acumen and negotiation skills.
• Solid understanding of industrial automation technologies (PLCs, motion control, drives, robotics, safety).
• Excellent communication and relationship-building skills.

Responsibilities

• Develop, support and grow relationships with industrial End Users, identifying opportunities to expand OMRON's presence across their operations.
• Proactively identify and convert new business opportunities while strengthening partnerships with OEMs, System Integrators and other key industry stakeholders.
• Understand customer challenges and recommend tailored automation and robotics solutions that deliver measurable value.
• Manage the end-to-end sales process, including prospecting, opportunity development, proposals, commercial negotiations and closing.
• Engage with key decision-makers and stakeholders to build strong relationships and identify opportunities for account growth.
• Collaborate with internal engineering, product and commercial teams to deliver effective customer solutions.
• Maintain a healthy sales pipeline, accurate forecasts and customer activities through Salesforce (SFDC).
• Achieve sales and profitability targets while staying informed of market trends, competitor activities and emerging technologies.
• Any other reasonable tasks assigned by the direct manager.

Skills

Technical sales

Account management

Industrial automation

End Users

OEMs & System Integrators

Negotiation

Education

Electrical Engineering or Mechatronics degree

Tools

Salesforce (SFDC)

Job description

At OMRON, we lead the way in automation and robotics, empowering businesses worldwide through innovative solutions in robotics, IoT, machine vision, control, and safety systems. Backed by over 28,000 employees globally and recognised among the World’s Top 100 Innovative Companies for the past decade, we combine a proven track record with visionary innovation to drive industrial digital transformation under our ambitious Shaping the Future 2030 strategy.

In Oceania, OMRON has a 38-year presence with seven offices and partnerships with over 5,000 business clients, including many industry leaders. We excel in flexible automation, uniquely addressing the region’s manufacturing needs for low-volume production, diverse product ranges, and frequent SKU updates.

About the role

We are looking for an experienced, commercially driven Senior Sales Engineer to join our NSW team. This is an exciting opportunity for a motivated technical sales professional to take ownership of customer relationships, develop new business opportunities and drive profitable growth across the industrial automation and robotics sector.

Reporting to the State Manager, you will play a key role in managing and expanding an established customer portfolio, with a strong focus on developing End User business, identifying new opportunities and strengthening relationships across OEMs, System Integrators and industrial End Users.

We are looking for someone who combines strong technical understanding with proven sales capability, commercial acumen and a passion for building long-term customer partnerships.

Your responsibilities will include:

• Develop, support and grow relationships with industrial End Users, identifying opportunities to expand OMRON's presence across their operations.
• Proactively identify and convert new business opportunities while strengthening partnerships with OEMs, System Integrators and other key industry stakeholders.
• Understand customer challenges and recommend tailored automation and robotics solutions that deliver measurable value.
• Manage the end-to-end sales process, including prospecting, opportunity development, proposals, commercial negotiations and closing.
• Engage with key decision-makers and stakeholders to build strong relationships and identify opportunities for account growth.
• Collaborate with internal engineering, product and commercial teams to deliver effective customer solutions.
• Maintain a healthy sales pipeline, accurate forecasts and customer activities through Salesforce (SFDC).
• Achieve sales and profitability targets while staying informed of market trends, competitor activities and emerging technologies.
• Any other reasonable tasks assigned by the direct manager.

About You:

We are seeking a proactive and results-driven sales professional who enjoys developing customer relationships, identifying opportunities and delivering results.

To succeed in this role, you will bring:

• Demonstrated experience in technical sales, business development or account management within industrial automation or related industries, with experience engaging industrial End Users, OEMs & System Integrators.
• A proven track record of achieving sales targets, developing new business and managing customer relationships.
• Strong commercial acumen, negotiation skills and the ability to independently manage sales opportunities from start to finish.
• Sound technical understanding of industrial automation technologies, including PLCs, motion control, drives, robotics, safety or related solutions.
• Excellent communication and relationship-building skills, with the confidence to engage stakeholders at various organisational levels.
• A proactive, self-motivated approach with strong ownership, accountability and a genuine passion for sales.
• The ability to work independently while collaborating effectively with internal teams.
• A qualification in Electrical Engineering, Mechatronics, Automation or a related discipline would be advantageous, although equivalent industry experience will also be considered.
• Join a global leader in industrial automation and robotics, operating in an exciting industry with significant future growth opportunities.
• Gain access to our unique Proof of Concept (PoC) Centre in Sydney, where you can collaborate with customers to demonstrate, develop and validate innovative automation and robotics solutions.
• Take ownership of established customer relationships while having the freedom to develop new business and expand your market presence.
• Work with innovative technologies and leading manufacturers across a diverse range of industries.
• Be part of a collaborative and supportive team that values initiative, customer focus and continuous improvement.
• Develop your commercial and technical expertise, with opportunities for future career progression into strategic account management and senior sales roles.

Be part of our exciting journey – we’d love to hear from you.