Senior Product Marketing Leader - GTM & Growth

Marketing; Sydney; On-site; AUD 140,000 - 180,000; Full time

Job summary

Phocas is seeking a Senior Product Marketing Manager to lead go‑to‑market strategy and execution for assigned product areas. You’ll work with Product, Marketing, Partners, Sales and Customer Success to translate product capability into compelling stories and measurable growth.

You will shape how product marketing operates, build repeatable launch processes and frameworks, and use customer and market insights to sharpen positioning and campaigns.

Qualifications

• 6+ years’ experience in product marketing, go‑to‑market or related B2B SaaS role.
• Proven track record owning product launches and GTM initiatives end to end.
• Strong positioning, messaging, value storytelling and content development skills.
• Ability to translate complex products and technical concepts into clear customer benefits.
• Experience partnering with Product, Sales, Marketing and Customer Success to drive outcomes.
• Commercial judgement and a results‑oriented mindset; strong project management.

Responsibilities

• Own go‑to‑market execution for launches, updates and campaigns from planning to delivery.
• Tell a compelling product story linking capabilities to customer problems and business outcomes.
• Create content across the funnel: product pages, demos, videos, use cases and sales materials.
• Equip teams with messaging, tools and training to drive adoption and expansion.
• Incorporate customer feedback and market insights to sharpen positioning and inform campaigns.
• Collaborate with Product to translate roadmaps into commercially compelling activity; build scalable GTM processes.
• Measure impact through pipeline influence, conversion, adoption, retention and expansion.

Skills

Product marketing

Go-to-market

B2B SaaS

Storytelling

Content creation

Cross-functional collaboration

AI-assisted research

Job description

Phocas is seeking a Senior Product Marketing Manager to lead go‑to‑market strategy and execution for assigned product areas. You’ll work with Product, Marketing, Partners, Sales and Customer Success to translate product capability into compelling stories and measurable growth.

You will shape how product marketing operates, build repeatable launch processes and frameworks, and use customer and market insights to sharpen positioning and campaigns.