Product Marketing Strategist – GTM & Campaigns

Traction; Australia; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work arrangement

National network access

AI-augmented tools

Community impact program

Job summary

Findex is seeking a Product Marketing Specialist to join its national Marketing team on a full-time, 12-month maximum-term contract, open to candidates across Australia. You will shape end-to-end marketing for priority product plays, translating product capability into compelling narratives and supporting go-to-market activation.

You will collaborate across brand, product and commercial teams, develop audience insights, positioning and sales enablement materials, and track performance to inform

Qualifications

• Solid experience in product marketing, integrated marketing or Go to Market.
• Demonstrated ability to integrate product marketing into a broader marketing function.
• Some commercial accountability tied to revenue or pipeline goals.
• Hands-on capability to write, produce and ship product campaign content and sales enablement materials.
• Fluency with AI tools in a commercial product marketing setting.
• Tertiary qualification in Marketing, Business, Communications or related field; financial services experience is favourable.

Responsibilities

• Support the product marketing strategy for prioritised product plays, contributing to audience definition, positioning, channel selection, content development and measurement from prioritisation through activation
• Help develop the value proposition, market positioning and client-facing narrative for prioritised products, translating product capability into stories that reinforce brand identity
• Integrate work into the broader marketing plan across lifecycle, content, search, social, paid, events and communications
• Plan, build and ship go-to-market campaigns that drive demand and produce content, asset narratives and sales enablement materials
• Arm distribution network with content packs, partner enablement kits and sector decks to convert demand into pipeline
• Track and report product-line marketing performance against revenue, pipeline, adoption and cross-sell metrics, using data to sharpen positioning and inform investment decisions

Skills

Product marketing

GTM strategy

Content creation

Sales enablement

Financial services

Education

Marketing degree

Tools

AI tools

Job description

Findex is seeking a Product Marketing Specialist to join its national Marketing team on a full-time, 12-month maximum-term contract, open to candidates across Australia. You will shape end-to-end marketing for priority product plays, translating product capability into compelling narratives and supporting go-to-market activation.

You will collaborate across brand, product and commercial teams, develop audience insights, positioning and sales enablement materials, and track performance to inform