Senior Product Marketing Manager

Marketing; Sydney; On-site; AUD 140,000 - 180,000; Full time

Job summary

Phocas is seeking a Senior Product Marketing Manager to lead go‑to‑market strategy and execution for assigned product areas. You’ll work with Product, Marketing, Partners, Sales and Customer Success to translate product capability into compelling stories and measurable growth.

You will shape how product marketing operates, build repeatable launch processes and frameworks, and use customer and market insights to sharpen positioning and campaigns.

Qualifications

• 6+ years’ experience in product marketing, go‑to‑market or related B2B SaaS role.
• Proven track record owning product launches and GTM initiatives end to end.
• Strong positioning, messaging, value storytelling and content development skills.
• Ability to translate complex products and technical concepts into clear customer benefits.
• Experience partnering with Product, Sales, Marketing and Customer Success to drive outcomes.
• Commercial judgement and a results‑oriented mindset; strong project management.

Responsibilities

• Own go‑to‑market execution for launches, updates and campaigns from planning to delivery.
• Tell a compelling product story linking capabilities to customer problems and business outcomes.
• Create content across the funnel: product pages, demos, videos, use cases and sales materials.
• Equip teams with messaging, tools and training to drive adoption and expansion.
• Incorporate customer feedback and market insights to sharpen positioning and inform campaigns.
• Collaborate with Product to translate roadmaps into commercially compelling activity; build scalable GTM processes.
• Measure impact through pipeline influence, conversion, adoption, retention and expansion.

Skills

Product marketing

Go-to-market

B2B SaaS

Storytelling

Content creation

Cross-functional collaboration

AI-assisted research

Job description

Turn great products into clear customer value and commercial impact.

At Phocas, we make people feel good about data. For more than 20 years, we’ve been building financial planning and analytics software that helps businesses make better decisions. We’re looking for a Senior Product Marketing Manager to help more customers understand the value of what we build, and turn that value into growth.

This is a hands‑on role for someone who can think strategically, get into the detail and bring people together to make things happen. You’ll own go‑to‑market strategy and execution for assigned product areas, working closely with Product, Marketing, Partner teams, Sales and Customer Success to turn product capability into compelling stories, effective launches and measurable commercial outcomes.

You’ll also help shape how we do product marketing at Phocas, building the processes, tools and frameworks that make our go‑to‑market activity more consistent, effective and scalable.

What you’ll do

• Own go-to-market execution: Lead launches, product updates and campaigns from planning through to delivery, ensuring teams are aligned, prepared and focused on results.
• Tell a compelling product story: Develop positioning and messaging that connects product capabilities to real customer problems, workflows and business outcomes.
• Create content that converts: Develop useful, engaging content across the funnel, from product pages, demos and videos to use cases, sales materials and customer communications.
• Set our teams up for success: Equip Sales, Marketing, Partners and Customer Success with the messaging, tools and training they need to communicate value, win customers and drive adoption and expansion.
• Bring customer and market insight: Use customer feedback, competitive intelligence and market understanding to sharpen positioning, inform campaigns and identify opportunities.
• Be the bridge between Product and the market: Work closely with Product Management to understand roadmaps, challenge assumptions, clarify details and turn product plans into commercially compelling activity.
• Make product marketing better: Collaborate to build repeatable launch processes, frameworks and ways of working that improve consistency and the impact of our go‑to‑market efforts.
• Measure what matters: Connect your work to meaningful outcomes, including pipeline influence, conversion, product adoption, retention and expansion.

What you’ll bring

• 6+ years’ experience in product marketing, go‑to‑market or a related B2B SaaS role.
• A track record of owning product launches and go‑to‑market initiatives end to end.
• Strong skills in positioning, messaging, value storytelling and content development.
• The ability to translate complex products and technical concepts into clear, relevant customer benefits.
• Experience partnering with Product, Sales, Marketing and Customer Success to deliver cross‑functional outcomes.
• Commercial judgement and a results‑focused mindset. You think about impact, not just outputs.
• Strong project management skills and the ability to manage competing priorities, communicate clearly and deliver without close oversight.
• The confidence to influence stakeholders, ask good questions and push for clarity, even when you don’t have direct authority.
• An interest in building better systems and processes, not just delivering individual projects.
• Experience using AI tools to improve research, content creation, enablement and productivity.

Experience in analytics, business intelligence, financial planning and analysis (FP&A), ERP‑connected software or related domains would be a bonus.

What you’ll get at Phocas

We’re a B Corp Certified software company with a global team, a strong customer focus and a culture that balances having fun with doing great work.

You’ll work with smart, collaborative people who value autonomy, fresh thinking and getting things done. There’s room to challenge the status quo, improve how we work and make a tangible difference to how our products are positioned, launched and adopted.

If you enjoy joining the dots between product, customer value and commercial growth, this is an opportunity to make a real impact.

Sound like your kind of role? We’d love to hear from you.