Global Product Marketing Lead - GTM & Growth

Smokeball Australia; Sydney; Presencial; AUD 150.000 - 210.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Wellbeing allowance

Birthday leave

Snacks

Office lunches

SWAG

Descripción de la vacante

Smokeball, a leading legal practice management software provider, is seeking a strategic Senior Product Marketing Manager to join our global Product Marketing team. You’ll shape positioning, messaging, and GTM approaches across key markets, turning product value into compelling narratives for sales and customers.

You’ll own global messaging, build ICPs and personas, synthesize customer insights, and lead major launch plans.

Formación

• Proven experience delivering performance-driven product marketing plans and GTM launches.
• Experience in fast-paced B2B SaaS environments with strong product knowledge and storytelling.
• Ability to influence stakeholders across multiple levels and functions.
• Comfort with ambiguity and changing priorities, with prioritization skills.
• Interest in AI and emerging tools to improve research and speed.

Responsabilidades

• Evolve platform and solution-level positioning globally in partnership with leadership.
• Own messaging across product tiers, segments and buyer personas.
• Create and refresh assets to support the sales cycle (pitch decks, battlecards, blogs).
• Track competitive landscape and translate insights into practical actions.
• Lead GTM launch planning for major releases and quarterly campaigns.
• Synthesize customer insights to inform messaging and roadmap decisions.
• Identify adoption and expansion opportunities with client-facing teams.
• Own success metrics driving product, acquisition and growth.

Conocimientos

B2B SaaS marketing

GTM launches

Storytelling

Cross-functional collaboration

AI research

Descripción del empleo

Smokeball, a leading legal practice management software provider, is seeking a strategic Senior Product Marketing Manager to join our global Product Marketing team. You’ll shape positioning, messaging, and GTM approaches across key markets, turning product value into compelling narratives for sales and customers.

You’ll own global messaging, build ICPs and personas, synthesize customer insights, and lead major launch plans.