Senior Performance Marketing Specialist (Meta Ads)

Valor Residential; Sydney; On-site; AUD 305,000 - 365,000; Full time

Job summary

Valor Residential in Sydney is seeking an exceptional Senior Performance Marketing Specialist to own paid advertising, lead generation and digital acquisition performance, managing significant budgets and shaping acquisition strategies.

You will work directly with the Managing Director and sales team, with autonomy to test and scale campaigns delivering measurable commercial results, leveraging an established marketing infra and ambitious digital plans.

Qualifications

• Proven experience personally managing and optimising Meta advertising campaigns.
• Demonstrated experience managing significant advertising budgets, ideally $30,000–$50,000+ per month.
• Strong track record in lead generation and customer acquisition.
• Advanced proficiency in Meta Ads Manager and analytics tools.
• Experience with landing pages, A/B testing and conversion optimisation.

Responsibilities

• Develop and manage Meta advertising strategy across Facebook and Instagram.
• Optimize budgets and scale campaigns toward $50,000+ per month.
• Create testing frameworks across audiences, creatives and offers.
• Analyse performance data and generate actionable insights.
• Collaborate with sales to align leads with opportunities.
• Drive landing page optimization and conversion improvements.

Skills

Meta Ads Manager

Budget Management

Lead Generation

Analytics & Reporting

Tools

Meta Pixel

GA4

Google Tag Manager

CRM Integrations

Job description

Senior Performance Marketing Specialist (Meta Ads)

Valor Residential is an architectural design and construction company specialising in luxury custom homes, major renovations and high-end residential projects across Sydney.

We are seeking an exceptional Senior Performance Marketing Specialist to take ownership of our paid advertising, lead generation and digital acquisition performance.

This is an exciting opportunity for an experienced, commercially driven performance marketer to manage significant advertising budgets, develop sophisticated acquisition strategies and play a key role in the continued growth of our business.

You'll work directly with the Managing Director and sales team, with the autonomy and resources to develop, test and scale campaigns that deliver measurable commercial results.

We have an established marketing infrastructure, a growing portfolio of exceptional architectural projects and ambitious plans to significantly increase our investment in digital advertising.

We're looking for someone who combines advanced technical expertise with creativity, initiative and a genuine passion for performance marketing.

The Opportunity

Valor Residential is an architectural design and construction company specialising in luxury custom homes, major renovations and high-end residential projects across Sydney.

We are seeking an exceptional Senior Performance Marketing Specialist to take ownership of our paid advertising, lead generation and digital acquisition performance.

This is an exciting opportunity for an experienced, commercially driven performance marketer to manage significant advertising budgets, develop sophisticated acquisition strategies and play a key role in the continued growth of our business.

You'll work directly with the Managing Director and sales team, with the autonomy and resources to develop, test and scale campaigns that deliver measurable commercial results.

We have an established marketing infrastructure, a growing portfolio of exceptional architectural projects and ambitious plans to significantly increase our investment in digital advertising.

We're looking for someone who combines advanced technical expertise with creativity, initiative and a genuine passion for performance marketing.

Key Responsibilities
Meta Advertising & Campaign Management

You'll take direct ownership of our Meta advertising strategy, execution and performance.

• Develop, launch, manage and optimise Meta advertising campaigns across Facebook and Instagram.

• Manage and scale advertising budgets towards $50,000+ per month.

• Develop campaign structures, targeting strategies and conversion objectives.

• Implement structured testing across audiences, creative, messaging and offers.

• Analyse campaign performance and continually identify opportunities to improve efficiency and scale.

• Develop and optimise retargeting strategies across the customer journey.

• Monitor advertising performance, lead quality and acquisition costs.

• Identify opportunities to expand successful campaigns and improve advertising return.

• Stay at the forefront of Meta advertising developments, platform changes and emerging opportunities.

Lead Generation & Conversion Optimisation

• Develop and optimise landing pages and lead generation funnels.

• Implement A/B testing to improve conversion rates and lead quality.

• Analyse customer journeys to identify opportunities to increase conversions.

• Work closely with our sales team to understand lead quality and sales outcomes.

• Optimise campaigns towards qualified opportunities and customer acquisition.

• Identify new lead generation strategies, offers and opportunities for growth.

Tracking, Analytics & Attribution

• Manage Meta Pixel, Conversions API and conversion event tracking.

• Implement and maintain accurate campaign attribution and reporting.

• Work with Google Analytics 4, Google Tag Manager and CRM integrations.

• Analyse campaign and sales pipeline data to identify performance trends.

• Develop clear reporting dashboards and communicate results and recommendations.

• Ensure advertising decisions are informed by reliable data and measurable business outcomes.

Creative Strategy & Marketing

• Develop advertising concepts, messaging, hooks and creative testing strategies.

• Write compelling advertising copy tailored to different audiences and stages of the customer journey.

• Collaborate on the development of high-performing advertising assets.

• Analyse creative performance and continuously refine advertising approaches.

• Identify opportunities to leverage architectural projects, client testimonials and educational content.

• Contribute to broader digital marketing initiatives, including email marketing, social media and content distribution.

About You

You're an experienced performance marketer who combines advanced technical capability with strong commercial judgement.

You enjoy working with data, testing new ideas and solving complex acquisition challenges. You understand how to scale advertising campaigns while maintaining lead quality and efficiency.

You're proactive, resourceful and confident taking ownership of your work. You can move comfortably between campaign strategy, hands-on execution and performance analysis.

What you'll bring:

• Proven experience personally managing and optimising Meta advertising campaigns.

• Demonstrated experience managing significant advertising budgets, ideally $30,000–$50,000+ per month.

• A strong track record in lead generation, customer acquisition and campaign scaling.

• Advanced proficiency in Meta Ads Manager.

• Strong understanding of campaign optimisation, creative testing and conversion strategies.

• Experience with landing pages, conversion optimisation and A/B testing.

• Technical knowledge of Meta Pixel, Conversions API, GA4 and Google Tag Manager.

• Experience with CRM integrations and conversion attribution.

• Excellent analytical skills and the ability to translate data into actionable strategies.

• Strong advertising copywriting and creative testing capabilities.

• A proactive, results-driven approach and the ability to work autonomously.

Highly regarded:

• Experience in high-value lead generation or businesses with longer sales cycles.

• Experience with GoHighLevel and Webflow.

• Google Ads experience.

• Skills in content creation, video editing, graphic design and social media.

• Experience in architecture, construction, property, design or luxury brands.

What Success Looks Like

At Valor, we measure marketing performance by its contribution to business growth.

Your key performance indicators will include:

• Qualified leads and sales opportunities generated.

• Cost per qualified opportunity.

• Consultation bookings and progression through the sales pipeline.

• Lead-to-customer conversion performance.

• Landing page and funnel conversion rates.

• Advertising efficiency and scalability.

• Contribution to design and construction contract opportunities.

You'll have direct visibility over our sales pipeline, allowing you to understand the commercial impact of your campaigns and continually refine your approach.

Why Join Valor?

Valor is an ambitious and growing architectural design and construction business with a strong reputation for delivering exceptional residential projects.

We are investing significantly in our marketing capabilities and see digital acquisition as a key driver of our next stage of growth.

This position offers:

• Ownership: Take responsibility for paid advertising strategy, execution and performance.

• Scale: Manage significant advertising budgets with the opportunity to increase investment as campaigns perform.

• Autonomy: Work directly with the Managing Director, with the freedom to test ideas and implement strategies.

• Resources: Access established CRM systems, landing pages, lead magnets, premium photography and video content.

• Commercial Impact: See how your work translates into genuine sales opportunities and multimillion-dollar construction projects.

• Career Growth: Play an important role in building and scaling our internal digital marketing capability.

You'll be joining a business with exciting projects, significant growth ambitions and a genuine commitment to investing in effective marketing.