Senior Performance Marketing Manager

Searchability®; Brisbane; Hybrid; AUD 84,000 - 140,000; Full time

Job summary

Searchability® is seeking a Senior Performance Marketing Manager to own paid acquisition across Australia and the US. Based in Brisbane with hybrid arrangements, you will manage multi-million-dollar budgets in Meta and Google, drive profitable customer acquisition, and scale ecommerce growth.

Collaborate with Creative, CRM and Ecommerce teams to build a high-performance function as the business scales. You should bring 5+ years in performance marketing for ecommerce/DTC, strong knowledge of CAC,

Qualifications

• 5+ years in performance marketing for ecommerce/DTC brands.
• Strong agency background or experience managing multiple consumer brands.
• Hands-on experience with large Meta and Google budgets.
• Ability to scale ecommerce profitability.
• Experience managing international campaigns (AU and US).
• Strong understanding of CAC, COS, MER, ROAS, LTV and contribution margin.
• Advanced knowledge of Meta Ads Manager, Google Ads, GA4 and Shopify.
• Experience with attribution, tracking, reporting and creative testing.
• Exposure to platforms such as Triple Whale, Northbeam, Motion, ProfitPeak or Looker Studio.

Responsibilities

• Own paid media strategy across Australia and the US.
• Manage and optimise multi-million-dollar annual budgets across Meta and Google.
• Drive profitable customer acquisition focusing on CAC, COS, MER, ROAS and revenue growth.
• Lead budget allocation across channels, campaigns and markets.
• Develop creative testing, audience development and campaign scaling strategies.
• Identify new customer acquisition opportunities and growth markets.
• Partner with Creative, CRM and Ecommerce teams to maximise performance.
• Own forecasting, budget pacing and reporting, providing clear commercial insights.
• Help build and develop the internal performance marketing function as the business scales.

Skills

Performance marketing

Agency background

Budget management

Profitability scaling

International campaigns

CAC/COS/MER/ROAS/LTV

Meta & Google ads

Attribution & tracking

Platform exposure (Whale/Looker etc)

Tools

Meta Ads Manager

Google Ads

GA4

Shopify

Looker Studio

Job description

Senior Performance Marketing Manager | Meta, Google, Ecommerce & Growth

Location: Brisbane / Hybrid

Salary: Up to $140K + Super

THE OPPORTUNITY

We're partnering with a fast-growing Australian consumer brand with an established ecommerce presence and an expanding international customer base.

With ambitious growth plans across Australia and the US, they're looking for a Senior Performance Marketing Manager to take ownership of paid acquisition and drive the next stage of growth.

This is a great opportunity to bring performance marketing in-house, manage significant media budgets and help build a growing digital function.

KEY RESPONSIBILITIES

• Own the paid media strategy across Australia and the US.
• Manage and optimise multi-million-dollar annual budgets across Meta and Google.
• Drive profitable customer acquisition, focusing on CAC, COS, MER, ROAS and revenue growth.
• Lead budget allocation across channels, campaigns and markets.
• Develop creative testing, audience development and campaign scaling strategies.
• Identify new customer acquisition opportunities and growth markets.
• Partner with Creative, CRM and Ecommerce teams to maximise performance.
• Own forecasting, budget pacing and reporting, providing clear commercial insights.
• Help build and develop the internal performance marketing function as the business scales.

ABOUT YOU

• 5+ years' experience in performance marketing, ideally across ecommerce and DTC brands.
• Strong agency background or experience managing multiple consumer brands.
• Extensive hands-on experience managing significant Meta and Google budgets.
• Proven ability to scale ecommerce businesses profitably.
• Experience managing international campaigns, ideally across Australia and the US.
• Strong understanding of CAC, COS, MER, ROAS, LTV and contribution margin.
• Advanced knowledge of Meta Ads Manager, Google Ads, GA4 and Shopify.
• Experience with attribution, tracking, reporting and creative testing.
• Exposure to platforms such as Triple Whale, Northbeam, Motion, ProfitPeak or Looker Studio.