Senior Paid Search & Growth Lead (Hybrid)

TPG Telecom; Sydney; Hybrid; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Flexible hybrid working

Stay Connected Mobile – free mobile

Stay Connected NBN – free high-speed N

Leave entitlements – extra leave

TPG Learning Hub access

Corporate partner discounts

Job summary

TPG Telecom is seeking a Senior Paid Search Manager to lead the strategy, activation and optimisation of paid search across the company’s consumer brands. You will drive efficient customer acquisition and commercial outcomes through robust platform management, measurement and continuous improvement.

You’ll partner with analytics, marketing technology and cross-functional teams to plan campaigns, manage budgets, test bidding strategies and report performance to senior stakeholders.

Qualifications

• 8+ years of paid search experience in a large agency or client-side environment.
• Advanced knowledge of Google Ads, Microsoft Advertising, SA360 and Performance Max.
• Strong understanding of automated bidding, attribution, conversion tracking and campaign measurement.
• Excellent stakeholder management and leadership skills.

Responsibilities

• Own paid search strategy across Google Ads, Microsoft Advertising and SA360.
• Manage group search budgets, forecasting and commercial contribution with reporting to marketing, commercial and finance teams.
• Lead stakeholder communications and educate teams on how Search contributes to brand goals.
• Plan, activate, optimise campaigns and measure against CPA, ROAS and acquisition targets.
• Develop testing roadmaps across bidding, audiences, creative, campaign types and landing pages.
• Partner with analytics and marketing technology teams for tracking, attribution and reporting.
• Provide performance insights to senior stakeholders and manage agency relationships.
• Utilise AI & automation to reduce manual, repetitive work.
• Support product launches and platform changes affecting the team.
• Coordinate measurement plans with AdTech teams and flag tracking issues.
• Mentor a small team and propagate best practices.

Skills

Paid search expertise

Analytics

Stakeholder management

Team leadership

Campaign measurement

Tools

Google Ads

Microsoft Advertising

Search Ads 360

Performance Max

Job description

TPG Telecom is seeking a Senior Paid Search Manager to lead the strategy, activation and optimisation of paid search across the company’s consumer brands. You will drive efficient customer acquisition and commercial outcomes through robust platform management, measurement and continuous improvement.

You’ll partner with analytics, marketing technology and cross-functional teams to plan campaigns, manage budgets, test bidding strategies and report performance to senior stakeholders.