Senior Paid Search Manager

TPG Telecom; Sydney; Hybrid; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Flexible hybrid working

Stay Connected Mobile – free mobile

Stay Connected NBN – free high-speed N

Leave entitlements – extra leave

TPG Learning Hub access

Corporate partner discounts

Job summary

TPG Telecom is seeking a Senior Paid Search Manager to lead the strategy, activation and optimisation of paid search across the company’s consumer brands. You will drive efficient customer acquisition and commercial outcomes through robust platform management, measurement and continuous improvement.

You’ll partner with analytics, marketing technology and cross-functional teams to plan campaigns, manage budgets, test bidding strategies and report performance to senior stakeholders.

Qualifications

• 8+ years of paid search experience in a large agency or client-side environment.
• Advanced knowledge of Google Ads, Microsoft Advertising, SA360 and Performance Max.
• Strong understanding of automated bidding, attribution, conversion tracking and campaign measurement.
• Excellent stakeholder management and leadership skills.

Responsibilities

• Own paid search strategy across Google Ads, Microsoft Advertising and SA360.
• Manage group search budgets, forecasting and commercial contribution with reporting to marketing, commercial and finance teams.
• Lead stakeholder communications and educate teams on how Search contributes to brand goals.
• Plan, activate, optimise campaigns and measure against CPA, ROAS and acquisition targets.
• Develop testing roadmaps across bidding, audiences, creative, campaign types and landing pages.
• Partner with analytics and marketing technology teams for tracking, attribution and reporting.
• Provide performance insights to senior stakeholders and manage agency relationships.
• Utilise AI & automation to reduce manual, repetitive work.
• Support product launches and platform changes affecting the team.
• Coordinate measurement plans with AdTech teams and flag tracking issues.
• Mentor a small team and propagate best practices.

Skills

Paid search expertise

Analytics

Stakeholder management

Team leadership

Campaign measurement

Tools

Google Ads

Microsoft Advertising

Search Ads 360

Performance Max

Job description

JOB DESCRIPTION

The Senior Paid Search Manager leads the strategy, activation and optimisation of paid search across TPG Telecom’s consumer brands. The role is responsible for driving efficient customer acquisition and commercial outcomes through strong platform management, measurement and continuous improvement.

Your Opportunity

The Senior Paid Search Manager leads the strategy, activation and optimisation of paid search across TPG Telecom’s consumer brands. The role is responsible for driving efficient customer acquisition and commercial outcomes through strong platform management, measurement and continuous improvement.

You’ll Make Impact By

• Owning a TPG groups total portfolio of brands, responsible for paid search strategy across Google Ads, Microsoft Advertising and Search Ads 360.
• Responsible for group search budgets, forecasting and commercial contribution, reporting back to marketing, commercial and finance teams on performance & trade optimisation.
• Being the go-to Search expert for your markets, leading stakeholder communications and partnering with cross-functional stakeholders, educating them on how Search works and what it's contributing to their brand/product.
• Manage campaign planning, activation, optimisation, budgets and performance against CPA, ROAS and acquisition targets.
• Develop testing roadmaps across bidding, audiences, creative, campaign types and landing pages.
• Partner with analytics and marketing technology teams to maintain accurate tracking, attribution and reporting.
• Provide clear performance insights and recommendations to senior stakeholders while managing agency and platform relationships.
• Utilise AI & automation - propose, build and maintain shared automation or process improvements, especially where manual, repeatable work is slowing the team down
• Supporting new product launches and major platform changes (eg. AI Max testing and rollout or responses to bidding algorithm updates), that affect the whole team's approach
• Partnering with measurement/data and AdTech teams on measurement and experimentation plans, flagging signal or tracking issues and communicating fixes clearly
• Manage a small team upskilling & creating best practice throughout.

What You’ll Bring

• 8+ years’ paid search experience within a large agency or client-side environment.
• Advanced knowledge of Google Ads, Microsoft Advertising, Search Ads 360 and Performance Max.
• Strong understanding of automated bidding, attribution, conversion tracking and campaign measurement.
• Strong analytical and commercial skills, with experience managing significant media budgets.
• Excellent stakeholder management, communication and team leadership skills.

What's in it for you?

• Flexible hybrid way of working (from home and office)
• Stay Connected Mobile - Access to a free mobile plan
• Stay Connected NBN - Access to a free, high-speed NBN plan (up to 500 Mbps)
• Your Leave - additional leave to be used whenever you like - every year
• Access to TPG Learning Hub platform and internal development opportunities
• Access to Corporate Partner Discounts

Don’t meet every single requirement? That’s OK! At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background. If you think this role is a great fit for you but some of the qualifications don’t align with your experience, we still encourage you to apply - you might just be the perfect candidate for a similar role with us! Learn more about life at TPG Telecom here.

TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.