Senior Media Relations & PR Manager

Versatile Group; Sydney; On-site; AUD 150,000 - 190,000; Full time

Job summary

Versatile Group in Sydney is seeking an experienced Senior Media Relations & PR Manager to lead external communications, shape corporate reputation, and elevate the profile of a fast-growing Australian property development and construction group.

Reporting to the Head of Communications, you will craft strategic media campaigns, manage high-profile relationships, advise executives, and drive thought leadership across property, development, and infrastructure sectors.

Qualifications

• 8+ years' experience in media relations, public relations or corporate communications.
• Experience in PR agency or corporate environment or both.
• Exceptional written and verbal communication skills.
• Strong media networks with a proven track record of securing coverage.
• Experience advising and supporting senior executives.
• Excellent stakeholder engagement and relationship management.
• The ability to balance strategic thinking with hands-on execution.
• Experience in property, construction, infrastructure or related industries is highly regarded.

Responsibilities

• Develop and implement media relations and PR strategies across the Group.
• Build and maintain relationships with business, property, construction and trade media.
• Identify and generate newsworthy stories and executive commentary opportunities.
• Draft media releases, opinion pieces, speeches and corporate communications materials.
• Support executive profiling and thought leadership initiatives.
• Manage reactive media enquiries and crisis communications.
• Monitor media coverage and provide insights and reporting.
• Coordinate with internal stakeholders and external agency partners to deliver outcomes.

Skills

Media relations

Public relations

Strategic comms

Stakeholder management

Executive briefing

Job description

Shape the voice of a growing Australian success story.

Versatile Group is seeking an experienced Senior Media Relations & PR Manager to lead our external communications strategy and help elevate the profile of one of Australia's fastest-growing property development and construction groups.

This is a unique opportunity to work directly with executive leadership, drive high-profile media engagement and build the reputation of a diversified business operating across property development, construction, fitout, finance and advisory services.

If you're an strategic communications professional who thrives on securing earned media, creating compelling stories and influencing corporate reputation, we'd love to hear from you.

About the Role

Reporting to the Head of Communications, you will be responsible for developing and executing media relations and public relations initiatives that support the Group's growth, brand positioning and corporate reputation.

You will partner closely with senior executives to identify opportunities, manage media engagement, develop thought leadership content and deliver communications strategies that strengthen our presence across key markets.

Key Responsibilities

Develop and implement media relations and PR strategies across the Group.

Build and maintain strong relationships with business, property, construction and trade media.

Identify and generate newsworthy stories, project announcements and executive commentary opportunities.

Draft media releases, opinion pieces, speeches, briefing notes and corporate communications materials.

Support executive profiling and thought leadership initiatives.

Manage reactive media enquiries and assist with issues management and crisis communications.

Monitor media coverage and provide insights and reporting.

Coordinate with internal stakeholders and external agency partners to deliver communications outcomes.

About You

To be successful in this role, you'll bring:

8+ years' experience in media relations, public relations, corporate communications or corporate affairs.

Experience working within a PR agency, corporate environment or both.

Exceptional written and verbal communication skills.

Strong media networks and a proven track record of securing positive media coverage.

Experience advising and supporting senior executives.

Excellent stakeholder engagement and relationship management skills.

The ability to balance strategic thinking with hands-on execution.

Experience within property, construction, infrastructure, development or related industries will be highly regarded.

Why Join Versatile?

Work directly with senior leaders and decision-makers.

Play a key role in shaping the reputation of a high-growth national business.

Exposure to major development and construction projects.

Genuine opportunity to influence strategy and make a visible impact.

Dynamic, entrepreneurial and collaborative culture.

Competitive salary package and career growth opportunities.