Senior Media Relations & PR Lead for Growth

Versatile Group; Sydney; On-site; AUD 150,000 - 190,000; Full time

Job summary

Versatile Group in Sydney is seeking an experienced Senior Media Relations & PR Manager to lead external communications, shape corporate reputation, and elevate the profile of a fast-growing Australian property development and construction group.

Reporting to the Head of Communications, you will craft strategic media campaigns, manage high-profile relationships, advise executives, and drive thought leadership across property, development, and infrastructure sectors.

Qualifications

• 8+ years' experience in media relations, public relations or corporate communications.
• Experience in PR agency or corporate environment or both.
• Exceptional written and verbal communication skills.
• Strong media networks with a proven track record of securing coverage.
• Experience advising and supporting senior executives.
• Excellent stakeholder engagement and relationship management.
• The ability to balance strategic thinking with hands-on execution.
• Experience in property, construction, infrastructure or related industries is highly regarded.

Responsibilities

• Develop and implement media relations and PR strategies across the Group.
• Build and maintain relationships with business, property, construction and trade media.
• Identify and generate newsworthy stories and executive commentary opportunities.
• Draft media releases, opinion pieces, speeches and corporate communications materials.
• Support executive profiling and thought leadership initiatives.
• Manage reactive media enquiries and crisis communications.
• Monitor media coverage and provide insights and reporting.
• Coordinate with internal stakeholders and external agency partners to deliver outcomes.

Skills

Media relations

Public relations

Strategic comms

Stakeholder management

Executive briefing

Job description

Versatile Group in Sydney is seeking an experienced Senior Media Relations & PR Manager to lead external communications, shape corporate reputation, and elevate the profile of a fast-growing Australian property development and construction group.

Reporting to the Head of Communications, you will craft strategic media campaigns, manage high-profile relationships, advise executives, and drive thought leadership across property, development, and infrastructure sectors.