Marketing Manager- Property and Development

Randstad NV; Brisbane; On-site; AUD 120,000 - 160,000; Full time

Job summary

Randstad, Brisbane-based, seeks a Marketing Manager - Property and Development to lead the Australian marketing and brand strategy for premium residential projects. You will drive end-to-end campaigns across NSW and QLD, ensuring alignment with global brand guidelines and project timelines.

You will partner with Development, Design, Construction and Sales teams, external agents, and the international brand office to deliver luxury positioning, high-quality collateral, and measurable commercial

Qualifications

• Experience in residential property development, ideally high-rise or luxury product.
• Proven ability to deliver multi-channel campaigns that drive sales.
• Strong CMS, SEO/SEM and analytics capabilities.

Responsibilities

• Own Australian marketing strategy and annual plan aligned with global guidelines.
• Lead end-to-end launches, campaigns and go-to-market initiatives.
• Direct digital channels, lead generation and brand governance.
• Oversee sales enablement collateral, pricing tools and displays.
• Manage PR, media, events and agency partnerships.
• Lead budget planning, tracking and ROI reporting.
• Mentor marketing team and coordinate with cross-functional partners.
• Ensure luxury brand positioning across NSW and QLD.

Skills

Leadership

Campaign delivery

Digital & analytical

Stakeholder management

Marketing strategy

Education

Bachelor's degree in Marketing/Communications/Business

Tools

CMS platforms

SEO/SEM

CRM automation

Performance analytics

Digital advertising platforms

Job description

Marketing Manager- Property and Development

Our client is a globally recognised property developer renowned for luxury living, meticulous engineering, and uncompromising craftsmanship. Backed by decades of international success in delivering landmark master-planned communities, the group's Australian expansion focuses on elevating the standard of luxury residential development to meet growing demand across Queensland and New South Wales.

The Opportunity

Based in the Brisbane office and reporting directly to the Chief Executive Officer (with a dotted line to the international group brand team), the Marketing Manager will own the Australian marketing and brand strategy.

You will lead execution across digital platforms, social media, campaign rollouts, major project launches, and sales enablement, driving high buyer demand for premium high-rise residential developments across NSW and QLD. Partnering closely with internal Development, Design, Construction, and Sales teams, as well as external selling agents and the global brand office, you will ensure every customer touchpoint reflects luxury prestige and delivers clear commercial results.

Key Responsibilities

• Strategy & Brand Leadership: Own the Australian marketing strategy and annual marketing plan, aligning with global brand guidelines and project development timelines to deliver measurable sales outcomes.
• Project Launches & Campaigns: Lead end-to-end go-to-market execution-from positioning and messaging to EOI registrations, display suite openings, and integrated sales campaigns.
• Digital & Channel Strategy: Direct the performance of the website, SEO/SEM, paid social, email marketing, and digital advertising, driving high conversion and quality lead generation.
• Brand Governance: Safeguard brand standards across all print, physical, and digital collateral, serving as the Australian brand liaison to the international head office.
• Sales Enablement & Display Presentation: Partner with sales teams and project selling agents to deliver premium marketing collateral, price lists, and digital sales tools. Oversee display suite presentation and signage to ensure alignment with luxury brand positioning.
• Public Relations, Media & Events: Spearhead Public Relations, media relations, launch events, and strategic partnerships to build brand authority and market presence.
• Agency & Team Management: Lead and mentor a Marketing Coordinator while briefing and managing creative, digital, media, web, and production agency partners.
• Budget & Reporting: Manage the national marketing budget and forecast, tracking spend, cost-per-lead, and overall return on marketing investment.

About You

• Experience: Experience within residential property development (ideally high-rise or luxury/premium product).
• Campaign Delivery: Proven track record delivering off-the-plan residential launches and integrated multi-channel campaigns that generated tangible sales results.
• Digital & Analytical Acumen: Strong technical capability across CMS platforms, SEO/SEM, paid social advertising, CRM automation, and performance analytics.
• Leadership & Stakeholder Management: Hands-on leadership style with experience managing agency partners, budgets, and mentoring direct reports. Confident in presenting to executive leadership and collaborating with sales agents.
• Education: Tertiary qualification in Marketing, Communications, Business, or a related discipline.
• Highly Regarded: Experience collaborating with an offshore parent or international brand team, and experience operating across both NSW and QLD property markets.

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.