Senior Marketing Specialist, New Developments (Flexible)

Anglicare; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible work options

Salary packaging

Accommodation & meals tax-free

Professional development

Exclusive retailer discounts

Employee Assistance Program & Fitness

Job summary

Anglicare seeks a Senior Marketing Specialist - New Developments to shape the brand, place and customer proposition for premium Seniors Communities in Sydney. You will lead go-to-market campaigns across digital, print, events and sales channels, and build the customer journey from first engagement through to sell-down.

Leveraging data, CRM and marketing technology, you’ll drive acquisition, optimise performance and partner with Sales, Development and agencies to deliver standout display suites

Qualifications

• 6+ years of marketing experience.
• Experience across property development, off-the-plan apartments, residential developments, or retirement living.
• Demonstrated new development launch and go-to-market capability.
• Strong understanding of place branding and property buyer behaviour.
• Digital performance, CRM, and database marketing expertise.
• Commercial confidence and the ability to connect marketing investment with sales outcomes.
• Excellent stakeholder and agency management capability.
• A relevant Marketing, Communications or Business qualification.

Responsibilities

• Shape place branding, positioning, naming and customer propositions for major new developments.
• Deliver go-to-market campaigns across digital, print, events, and sales channels.
• Build the customer journey from expression of interest to launch, sales activation, completion and move-in.
• Lead development marketing assets including CGIs, renders, masterplans, brochures and digital content.
• Help create outstanding display suite and sales centre experiences.
• Partner closely with Sales, Development, architects, project teams and agencies.
• Use CRM, digital and funnel insights to optimise enquiries, appointments and conversion.
• Bring strong commercial discipline to campaign and development marketing performance.

Skills

Marketing experience

Property development

Go-to-market

CRM & data-driven marketing

Stakeholder management

AI & automation in marketing

Education

Marketing/Comm/Business degree

Tools

CRM platforms

Job description

Anglicare seeks a Senior Marketing Specialist - New Developments to shape the brand, place and customer proposition for premium Seniors Communities in Sydney. You will lead go-to-market campaigns across digital, print, events and sales channels, and build the customer journey from first engagement through to sell-down.

Leveraging data, CRM and marketing technology, you’ll drive acquisition, optimise performance and partner with Sales, Development and agencies to deliver standout display suites