Senior Marketing Manager – Portfolio & Growth

Anglican Community Services; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible work options

Salary packaging benefits

Accommodation & meals tax-free with in

Job summary

Anglicare Sydney seeks a Senior Marketing Specialist to deliver integrated marketing activities across its Seniors Communities portfolio, driving brand awareness, qualified enquiries and occupancy growth. You will partner with Sales, Operations and Village teams to connect customer journeys with business outcomes, spanning digital, print, events and community channels.

The role emphasizes campaign management, data-driven decision making and collaboration with internal teams and external agencies

Qualifications

• 6+ years' experience in marketing across campaign management, integrated, digital, performance or portfolio marketing.
• Strong project management and organisation skills with the ability to manage multiple priorities.
• Experience coordinating integrated marketing campaigns from briefing through to delivery.
• Good commercial awareness and an understanding of how marketing supports business outcomes.

Responsibilities

• Deliver integrated marketing campaigns across digital, print, direct, events and community channels.
• Support lead generation and customer acquisition initiatives across the portfolio.
• Partner closely with Sales to strengthen the enquiry-to-appointment-to-reservation journey.
• Develop campaign briefs, manage external agencies, suppliers and internal design studio.
• Deliver responsive marketing for existing and turnover village stock.
• Use CRM, campaign reporting and customer insights to improve marketing performance.

Skills

Integrated marketing

Campaign management

Digital marketing

CRM

Lead generation

Stakeholder management

Job description

Anglicare Sydney seeks a Senior Marketing Specialist to deliver integrated marketing activities across its Seniors Communities portfolio, driving brand awareness, qualified enquiries and occupancy growth. You will partner with Sales, Operations and Village teams to connect customer journeys with business outcomes, spanning digital, print, events and community channels.

The role emphasizes campaign management, data-driven decision making and collaboration with internal teams and external agencies