Senior Marketing Specialist - New Developments

Anglican Community Services; Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Flexible work options

Salary packaging benefits (up to $15,9

Professional development andLeadership

Exclusive discounts and wellness

Job summary

Anglican Community Services is seeking a Senior Marketing Specialist for New Developments in Macquarie Park. You will shape place branding and customer propositions for premium Seniors Communities, and lead integrated campaigns from early engagement to sale.

Your work will blend strategic planning with hands-on execution across digital, print and events. You will leverage CRM and data insights to optimize inquiries and conversions, collaborating with Sales, Development teams and external

Qualifications

• 6+ years of marketing experience in property development or related sectors.
• Experience with new development launches and go-to-market campaigns.
• Strong understanding of place branding and property buyer behaviour.
• Digital performance, CRM, and database marketing expertise.
• Commercial awareness to connect marketing investment with sales outcomes.
• Excellent stakeholder and agency management capabilities.

Responsibilities

• Shape place branding, positioning, naming and customer propositions for major new developments.
• Deliver go-to-market campaigns across digital, print, events and sales channels.
• Build the customer journey from EOI and database development through launch, sales activation, completion and move-in.
• Lead development marketing assets including CGIs, renders, masterplans, brochures and digital content.
• Help create outstanding display suite and sales centre experiences.

Skills

Marketing strategy

Property development marketing

Place branding

CRM and database marketing

Digital campaigns

Stakeholder & agency management

Tools

CGIs and renders

Masterplans and brochures

Job description

Senior Marketing Specialist - New Developments

Anglican Community Services – Macquarie Park NSW

Permanent

Hybrid

20h ago , from Anglican Community Services

We’rea well-respected not-for-profitthat’sbeen servingsociety'smost vulnerable for 170 years. Each year, we achieve life-changing outcomes for the 40,000+ people who rely on our person-centred support. And now,we’reextending our reach and impact even further.

If you understand that great property marketing is about much more than selling a product, it’s about creating a compelling place, community, and lifestyle, this could be your next opportunity.

We are looking for an accomplished Senior Marketing Specialist - New Developments to help bring Anglicare’s next generation of premium, high-quality Seniors Communities developments to market. This is an opportunity for a property marketer who understands the complexity of new developments and off-the-plan sales and can combine sophisticated marketing strategy with hands‑on delivery

Your opportunity

Reporting to the Senior Marketing Manager - Developments you will play a key role in bringing new developments to life, shaping the brand, place, and customer proposition from early engagement through to launch and sell-down.

Combining property marketing expertise with integrated campaigns, digital and CRM-led customer acquisition, the role builds market awareness, generates demand, and supports strong sales outcomes, while creating a compelling story around the precinct, community, and lifestyle, not just the product.

With integrity and resilience, you will:

• Shape place branding, positioning, naming and customer propositions for major new developments.
• Deliver go-to-market campaigns across digital, print, events, and sales channels.
• Build the customer journey from EOI and database development through launch, sales activation, completion, and move-in.
• Lead development marketing assets including CGIs, renders, masterplans, brochures, and digital content.
• Help create outstanding display suite and sales centre experiences.
• Partner closely with Sales, Development, architects, project teams and agencies.
• Use CRM, digital and funnel insights to optimise enquiries, appointments, and conversion.
• Bring strong commercial discipline to campaign and development marketing performance.

Whatyou'llbring

You will bring strong marketing expertise and commercial acumen, with a proven ability to turn customer insight into measurable growth. You will leverage data, digital, CRM and marketing technology to drive acquisition, optimise the customer journey and improve marketing performance, while embracing AI and automation to create smarter ways of working.

What'srequired:

• 6+ years' marketing experience.
• Strong experience across property development, off-the-plan apartments, residential developments, or retirement living.
• Demonstrated new development launch and go-to-market capability.
• Strong understanding of place branding and property buyer behaviour.
• Digital performance, CRM, and database marketing expertise
• Commercial confidence and the ability to connect marketing investment with sales outcomes.
• Excellent stakeholder and agency management capability.

What'spreferred:

• Confidence working across complex projects with multiple stakeholders, agencies, and suppliers.
• The ability to remain calm, commercially focused and decisive in a fast-moving environment.

We provide meaningful opportunities and choice, both for the individuals and communities we support and the dedicated people here who make it happen.

AtAnglicare,you'llget the security, stability and opportunities that come with a strong, well-established organisationthat'sready for the future.You'llbelong to a community of kind,humbleand respectful people of all faiths and backgrounds. You will also be supported to gain new knowledge, deepen your experience andexpertise, and shape a rewarding career.

On top of that, here are just some of the tangible benefits you will enjoy in a career with us:

• Flexible work options to get the most out of work and life.
• Pay less tax on your income and increase your take home pay. With salary packaging, up to $15,900 of your income is tax free.
• Spend up to $2,650 on accommodation,meals,and entertainment also tax free with salary packaging.
• Ongoing professional development and leadership training to advance your career.
• Exclusive discounts to over 400 retailers.
• Employee Assistance Program and Fitness Passport with discounts to over 800 gyms for you and your family.

Are you ready for a career that means more?

Anglicare is as wonderfully diverse as the customers and communities we support. While we are guided by our Christian-based values, our team includes people of all faiths and backgrounds who share our commitment to serving others, and we value the diverse perspectives they bring. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, genders,abilities,and cultural backgrounds.