Senior Marketing Lead – New Developments & Communities

Anglicare Sydney; Sydney; In loco; AUD 100.000 - 140.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible work options

Professional development

Salary packaging & tax advantages

Discounts to retailers

Employee Assistance Program & Fitness

Descrizione del lavoro

Anglicare Sydney seeks a Senior Marketing Specialist - New Developments to lead branding and go-to-market for premium, off‑the‑plan seniors communities. You will shape place narratives, manage campaigns across channels, and drive demand from early engagement through to sell‑down.

You will leverage CRM, data and digital marketing to optimise the customer journey, collaborate with sales and project teams, and deliver compelling display suites and experiences that support strong sales outcomes.

Competenze

• 6+ years of marketing experience.
• Strong experience across property development, off-the-plan apartments, residential developments, or retirement living.
• Demonstrated new development launch and go-to-market capability.
• Strong understanding of place branding and property buyer behaviour.
• Digital performance, CRM, and database marketing expertise.
• Commercial confidence and the ability to connect marketing investment with sales outcomes.
• Excellent stakeholder and agency management capability.

Mansioni

• Shape place branding, positioning, naming and customer propositions for major new developments.
• Deliver go‑to‑market campaigns across digital, print, events, and sales channels.
• Build the customer journey from EOI and database development through launch, sales activation, completion, and move‑in.
• Lead development marketing assets including CGIs, renders, masterplans, brochures, and digital content.
• Help create outstanding display suite and sales centre experiences.
• Partner closely with Sales, Development, architects, project teams and agencies.
• Use CRM, digital and funnel insights to optimise enquiries, appointments, and conversion.
• Bring strong commercial discipline to campaign and development marketing performance.

Conoscenze

Marketing strategy

Property development

Go-to-market

Place branding

Digital marketing

CRM

Stakeholder mgmt

Strumenti

CRM systems

Marketing automation

Descrizione del lavoro

Anglicare Sydney seeks a Senior Marketing Specialist - New Developments to lead branding and go-to-market for premium, off‑the‑plan seniors communities. You will shape place narratives, manage campaigns across channels, and drive demand from early engagement through to sell‑down.

You will leverage CRM, data and digital marketing to optimise the customer journey, collaborate with sales and project teams, and deliver compelling display suites and experiences that support strong sales outcomes.