Senior Marketing Lead - Seniors Portfolio (Flexible Work)

Anglicare; Sydney; On-site; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Flexible work options

Salary packaging up to $15,900 tax‑fee

Accommodation, meals and entertainment

Ongoing professional development

Discounts to over 400 retailers

Employee Assistance Program and Gym/FP

Job summary

Anglicare Sydney is seeking a hands-on Senior Marketing Specialist - Portfolio to deliver integrated marketing across our Seniors Communities portfolio. You will craft campaigns that strengthen brand awareness, attract prospective residents, generate quality leads and support occupancy growth.

Reporting to the Senior Marketing Manager, you will partner with Sales, Operations and Village teams, manage agencies and content, and use CRM data to improve performance.

Qualifications

• 6+ years’ experience in marketing across campaign management, integrated, digital, performance or portfolio marketing.
• Strong project management and organisation skills with the ability to manage multiple priorities.
• Experience coordinating integrated marketing campaigns from briefing through to delivery.
• Strong stakeholder management and confidence working with teams across different functions.

Responsibilities

• Deliver integrated marketing campaigns across digital, print, direct, events and community channels.
• Support lead generation and customer acquisition initiatives across the portfolio.
• Partner closely with Sales to strengthen the enquiry-to-appointment-to-reservation journey.
• Develop campaign briefs, manage external agencies, suppliers and internal design studio.
• Deliver responsive marketing for existing and turnover village stock.
• Use CRM, campaign reporting and customer insights to improve marketing performance.
• Create engaging content across digital and traditional channels.
• Support customer events, open home programs and information sessions.
• Champion consistent application of the Senior Communities brand across customer touchpoints.
• Build strong relationships with stakeholders across Sales, Operations and Marketing.

Skills

Campaign management

Integrated marketing

Digital marketing

CRM & marketing automation

Stakeholder management

Project management

Lead generation

Tools

CRM platforms

Job description

Anglicare Sydney is seeking a hands-on Senior Marketing Specialist - Portfolio to deliver integrated marketing across our Seniors Communities portfolio. You will craft campaigns that strengthen brand awareness, attract prospective residents, generate quality leads and support occupancy growth.

Reporting to the Senior Marketing Manager, you will partner with Sales, Operations and Village teams, manage agencies and content, and use CRM data to improve performance.