Senior Marketing Manager - Employer & Partnerships

Colonial First State; Sydney; Sur place; AUD 180 000 - 230 000; Plein temps

Avantages offerts par ce poste

Additional birthday leave

Employer superannuation access

Life Leave 3 days/year

Sonder mental health support app

Corporate health insurance rates withB

Résumé du poste

Colonial First State is seeking a senior marketing leader to shape and drive the Employer and Partnerships growth agenda within the Brand and Customer Engagement function. You will translate enterprise priorities into integrated plans, manage multi-channel campaigns and optimize acquisition pathways across direct, intermediary and partner channels.

The role requires strong data, digital, stakeholder and delivery capability, with a proven record of ROI and growth in financial services.

Qualifications

• 10+ years' experience in marketing, ideally within financial services.
• Strong commercial acumen with a track record of delivering measurable growth and ROI.
• Ability to translate business strategy into marketing strategy (segmentation, targeting, forecasting).
• Strong digital and data capability across channels and platforms (CRM/email, paid digital, social, search/display, web journeys).
• Experience building data- and insight-led strategies, personalisation, triggered programs and dashboards.
• Leads orchestration and cross-functional delivery with key contributors.
• Strong stakeholder engagement and influencing skills; able to lead complex work.
• Strong project management and delivery discipline in a changing environment.
• Excellent written and verbal communication.

Responsabilités

• Define and lead the end-to-end employer growth strategy across Employer and Partnerships channels.
• Translate priorities into clear, commercially focused marketing plans with measurable outcomes.
• Identify and unlock new growth opportunities across segments, channels and partnership ecosystems.
• Lead the Employer and Partnerships marketing function with a cohesive, integrated market approach.
• Optimize channel strategy across direct, intermediary and partner-led acquisition pathways.
• Build strong relationships with senior stakeholders across Distribution, Product, Digital and Risk.
• Own performance across employer acquisition channels, including pipeline, conversion and ROI metrics.
• Embed a performance-led marketing approach with clear measurement frameworks and reporting cadence.
• Ensure all marketing activity aligns to risk, compliance and governance standards.

Connaissances

Marketing strategy

Commercial acumen

Digital & data capability

Stakeholder engagement

Project delivery

Communication

Adobe marketing tech

Outils

Adobe Marketing Cloud

Workfront

Description du poste

Are you ready to be part of an organisation that values expertise, passion and diversity? At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential. Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom.

Your Team

This role sits within the Customer Office at CFS, leading the Employer and Partnerships team in the Brand and Customer Engagement (B&CE) function. The B&CE team shapes and delivers brand, marketing and customer engagement strategies that drive customer outcomes and growth across Direct and Employer segments, supported by enterprise centres of excellence including Data & Analytics, Digital and Corporate Communications.

Your Responsibilities

• Define and lead the end-to-end employer growth strategy across Employer and Partnerships channels
• Translate enterprise priorities into clear, commercially focused marketing plans with measurable outcomes
• Identify and unlock new growth opportunities across segments, channels and partnership ecosystems
• Lead the Employer and Partnerships marketing function, ensuring a cohesive, integrated approach to market
• Optimise channel strategy across direct, intermediary and partner-led acquisition pathways
• Build strong, trusted relationships with senior stakeholders across Distribution, Product, Digital and Risk
• Own performance across employer acquisition channels, including pipeline, conversion and ROI metrics
• Embed a performance-led marketing approach, with clear measurement frameworks and reporting cadence
• Ensure all marketing activity aligns to CFS risk, compliance and governance standards

Your Capability and Experience

• 10+ years' experience in marketing, ideally within financial services (superannuation, wealth, banking, retirement/investments).
• Strong commercial acumen with a track record of delivering measurable growth outcomes and ROI.
• Ability to translate business strategy into marketing strategy (segmentation/targeting, proposition development, forecasting, integrated planning).
• Strong digital and data capability across channels and platforms (CRM/email, paid digital, social, search/display, web journeys).
• Experience building data and insight-led strategies, personalisation, triggered programs and rigorous optimisation (test/learn, dashboards, performance reporting).
• Leads orchestration and cross-functional delivery, setting the standards and engaging key contributors.
• Strong stakeholder engagement and influencing skills; able to lead complex work through orchestration.
• Strong project management and delivery discipline; ability to manage through a complex problem and a changing environment.
• Excellent written and verbal communication - able to make complex topics accessible, clear and compelling.
• Experience with Adobe marketing technology and Workfront experience is highly desirable.

What to Expect

At CFS, you'll be working among the very best in the wealth management industry. It's an inspiring environment that encourages development and celebrates success. Other things to look forward to:

• Additional day for your birthday
• Access to CFS Employer Super
• Life Leave - 3 days per annum
• Access to Sonder who provides human-powered medical, mental health and safety support through one easy-to-use app enabling you to get support whenever and wherever you need.
• Access to Corporate rates with BUPA Health Insurance
• Confidential coaching and counselling services supporting life, mind, body, relationships, work and family to assist you in taking charge of your own health and wellbeing

CFS Culture

At CFS we are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential.

Please note, CFS requires all candidates to have full work rights in Australia.

Where we have preferred candidates, background checks (including Police, Employment, Bankruptcy checks, ASIC banned and disqualified persons) will be completed prior to the final preferred candidate's employment being confirmed. The outcomes of the background checks do not preclude the preferred candidate, however, they will be assessed against the inherent requirements of the role.

This role is based on Gadigal Land (Sydney).