Senior Marketing Operations & Campaign Lead

The Walk Agency; Melbourne; Vor Ort; AUD 120.000 - 180.000; Vollzeit

Zusammenfassung

The Walk Agency in Melbourne is seeking a senior marketing operations and campaign lead to drive multi-channel campaigns across Google Ads, Meta, and LinkedIn while maintaining rigorous QA and client-facing leadership. This on-site role blends hands-on platform execution with strategic oversight in a fast-paced studio.

You will own budgets, workflows, and reporting, collaborating with creative and development teams, and using automation tools to optimize performance and delivery.

Qualifikationen

• Hands-on experience running and optimizing paid search (Google Ads) and paid social (Meta, LinkedIn) with current certifications.
• Experience building automated workflows in HubSpot or similar platforms; Marketo or AEM is an advantage.
• QA mindset: test links, verify conversions, ensure tracking is airtight.
• Strong media planning, spend pacing, and translating CPA/CPL into client ROI.
• Experience leading morning standups/WIPs and using Jira/Asana/Monday/ClickUp.
• Comfort with AI-assisted marketing tools to boost productivity.
• Clear, direct communication; briefing internal teams and clients.
• Willing to work on-site in a collaborative studio environment.

Aufgaben

• Set up, deploy, and manage multi-channel campaigns across Google Ads, Meta, LinkedIn, and CRMs.
• Serve as QA gatekeeper with pre-launch checks and sign-off on deliverables.
• Facilitate studio flow and standups to keep projects on track.
• Identify bottlenecks and evolve workflows to improve delivery.
• Document workflows in Confluence for repeatability.
• Develop media plans, budgets, and pacing to avoid overspend.
• Lead client WIPs and communicate insights clearly.
• Analyze GA4 dashboards to turn data into client recommendations.
• Leverage AI/automation to streamline builds, testing, and reporting.

Kenntnisse

Paid search & paid social

Campaign QA & tracking

Budget forecasting & ROI

Client-facing leadership

Clear communications

Studio workflow coordination

Tools

Google Ads

Meta Ads

LinkedIn Ads

HubSpot

Marketo

AEM

Jira

Asana

Monday

ClickUp

Confluence

GA4

Jobbeschreibung

The Walk Agency in Melbourne is seeking a senior marketing operations and campaign lead to drive multi-channel campaigns across Google Ads, Meta, and LinkedIn while maintaining rigorous QA and client-facing leadership. This on-site role blends hands-on platform execution with strategic oversight in a fast-paced studio.

You will own budgets, workflows, and reporting, collaborating with creative and development teams, and using automation tools to optimize performance and delivery.