Senior Travel Ads Performance Leader (Hybrid)

Global Work & Travel; Melbourne; Hybride; AUD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Hybrid schedule

Birthday off

Travel discounts

Remote work allowance

Executive support

Leadership access

Résumé du poste

Global Work & Travel in Melbourne is seeking a commercially minded Senior Performance Manager to lead paid media strategy across Global Work & Travel and DealsAway.com, coordinating with the C-suite and a dedicated Performance Media Executive.

You will develop full-funnel campaigns on Meta, Google, YouTube, and TikTok, manage audience targeting and budgets, and translate insights into actions that drive bookings across multiple markets.

Qualifications

• 4–6+ years of experience in performance marketing, ideally managing large-scale, multi-market advertising campaigns.
• Strong knowledge of Meta Ads, Google Ads, TikTok Ads and YouTube advertising, with deep hands-on expertise across Meta and Google.
• Experience developing and implementing full-funnel advertising strategies.
• Strong understanding of audience segmentation, targeting, campaign structures and budget allocation.
• The ability to analyse performance, identify growth opportunities and develop strategic recommendations.
• Experience developing creative testing strategies and translating campaign objectives into clear creative briefs.
• Confidence managing the creative production pipeline and coordinating multiple internal and external stakeholders.
• Strong analytical skills and experience using GA4, advertising platforms and reporting tools.
• An understanding of conversion tracking, attribution and measurement principles.
• The ability to connect advertising activity with commercial outcomes, including lead quality, bookings and revenue.

Responsabilités

• Develop and lead full‑funnel advertising strategies across brands and markets.
• Manage performance across Meta and Google platforms, including YouTube; explore TikTok.
• Own audience segmentation, targeting, campaign structures and budgets.
• Analyze campaign results and propose growth opportunities and strategic recommendations.
• Balance acquisition efficiency with bookings and revenue objectives.
• Identify winning creative concepts and testing strategies; translate into briefs for creators.
• Oversee the creative production pipeline from ideation to delivery and deployment.
• Coordinate with internal and external stakeholders to align production with priorities.
• Use GA4 and reporting tools to guide optimisation and communicate results clearly.

Connaissances

Audience segmentation

Campaign optimization

Performance analytics

Multi-market advertising

Strategic planning

Outils

Meta Ads

Google Ads

TikTok Ads

YouTube Ads

Description du poste

Global Work & Travel in Melbourne is seeking a commercially minded Senior Performance Manager to lead paid media strategy across Global Work & Travel and DealsAway.com, coordinating with the C-suite and a dedicated Performance Media Executive.

You will develop full-funnel campaigns on Meta, Google, YouTube, and TikTok, manage audience targeting and budgets, and translate insights into actions that drive bookings across multiple markets.