Marketing Operations and Campaign Lead

The Walk Agency; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Job summary

The Walk Agency in Melbourne is seeking a senior marketing operations and campaign lead to drive multi-channel campaigns across Google Ads, Meta, and LinkedIn while maintaining rigorous QA and client-facing leadership. This on-site role blends hands-on platform execution with strategic oversight in a fast-paced studio.

You will own budgets, workflows, and reporting, collaborating with creative and development teams, and using automation tools to optimize performance and delivery.

Qualifications

• Hands-on experience running and optimizing paid search (Google Ads) and paid social (Meta, LinkedIn) with current certifications.
• Experience building automated workflows in HubSpot or similar platforms; Marketo or AEM is an advantage.
• QA mindset: test links, verify conversions, ensure tracking is airtight.
• Strong media planning, spend pacing, and translating CPA/CPL into client ROI.
• Experience leading morning standups/WIPs and using Jira/Asana/Monday/ClickUp.
• Comfort with AI-assisted marketing tools to boost productivity.
• Clear, direct communication; briefing internal teams and clients.
• Willing to work on-site in a collaborative studio environment.

Responsibilities

• Set up, deploy, and manage multi-channel campaigns across Google Ads, Meta, LinkedIn, and CRMs.
• Serve as QA gatekeeper with pre-launch checks and sign-off on deliverables.
• Facilitate studio flow and standups to keep projects on track.
• Identify bottlenecks and evolve workflows to improve delivery.
• Document workflows in Confluence for repeatability.
• Develop media plans, budgets, and pacing to avoid overspend.
• Lead client WIPs and communicate insights clearly.
• Analyze GA4 dashboards to turn data into client recommendations.
• Leverage AI/automation to streamline builds, testing, and reporting.

Skills

Paid search & paid social

Campaign QA & tracking

Budget forecasting & ROI

Client-facing leadership

Clear communications

Studio workflow coordination

Tools

Google Ads

Meta Ads

LinkedIn Ads

HubSpot

Marketo

AEM

Jira

Asana

Monday

ClickUp

Confluence

GA4

Job description

Location: Melbourne (Fitzroy) or Sunshine Coast
Work type: Full-time or part-time
Arrangement: On-site, collaborating closely with our team
Remuneration: Commensurate with skills and experience

Who we are

At The Walk, our vision is simple: to deliver immense value to our clients by creating an environment where excellent, energetic professionals are supported to do their absolute best work. We treat our people like grown-ups, our clients like genuine partners, and our work across Strategy, Creative, Marketing, Web, and Consulting is always clearly focused on impactful business outcomes.

We are intentionally growing our team and client roster, and we’re now looking for a sharp-minded, detail-oriented, execution-focused marketing operations and campaign lead to join us. We think critically, create cleverly, and communicate clearly. If you can do the same, you may have just found your people.

The role

This is a pivotal role bridging high-level campaign strategy and technical execution. While this is a senior position with client-facing leadership and budget ownership, it is fundamentally a "senior in the tools" role. You are someone who loves hands-on platform execution, takes pride in flawless setup, and delivers best-in-class work directly in ad managers and CRMs.

Alongside your campaign craft (70-80%), you'll dedicate around 20 to 30% of your focus to keeping campaign work flowing through the agency smoothly, and visibly: helping run our morning triage, setting clear daily priorities for the team, and partnering with external implementation specialists to evolve and upgrade our agency workflow systems.

In any given week, you will be:

• Personally setting up, deploying, and managing multi-channel campaigns across Google Ads, Meta, LinkedIn, and CRM platforms.

• Serving as QA gatekeeper, conducting meticulous pre-launch checks (tracking parameters, pixels, audience logic) and signing off on campaign deliverables before they go live.

• Facilitating studio flow and morning standups so creative and dev teams know exactly what to focus on and bottlenecks are cleared early.

• Identifying friction in our systems and processes. Evolving our tools and workflows so the studio operates efficiently and nothing gets lost in delivery.

• Documenting and sharing knowledge in Confluence so workflows and agency standards are easily understood, lightweight, and repeatable.

• Developing media plans, cost estimates, and budget pacing to ensure client accounts never overspend or under-deliver.

• Leading campaign WIPs and reviews directly with clients, communicating technical insights and next steps with clarity and confidence.

• Analysing GA4 and platform dashboards to identify leaks, fix drops in performance, and turn raw numbers into clear, narrative-driven client recommendations.

• Leveraging AI and automation tools pragmatically to streamline campaign builds, copy testing, and reporting.

About you

You possess the operational maturity to forecast budgets and lead client discussions, but you also genuinely enjoy rolling up your sleeves and working inside the systems. You have high standards for technical accuracy and believe great execution is the foundation of great strategy.

The ideal candidate brings:

• Extensive hands-on experience running and optimising paid search (Google Ads) and paid social (Meta, LinkedIn), ideally backed by current certifications.

• Solid experience building automated workflows and journeys in HubSpot or similar platforms; Marketo or AEM experience is a significant advantage.

• A natural drive to QA, test links, verify conversion actions, and ensure tracking is airtight.

• Strong grasp of media planning, spend pacing, and translating CPA/CPL performance into client ROI.

• Experience running morning standups/WIPs and hands-on familiarity with modern agency systems (Jira, Asana, Monday, ClickUp, or similar).

• Comfort using or adopting AI-assisted marketing and automation tools to boost personal and studio productivity.

• Clear, direct communication skills. Comfortable briefing internal creative and dev teams, and articulating performance insights directly to clients.

• An appetite for working on-site in an energetic studio environment where people collaborate closely and solve problems together.

Why work with The Walk?

At The Walk, we believe people do their best work when they're refreshed, supported, and motivated, not burnt out. We value working on-site together because real collaboration drives better work, faster problem-solving, and stronger team bonds. If you're looking for a high-impact role where your technical expertise is visible, your contributions are valued, and you work directly alongside agency leadership, you'll love it here.