Senior Marketing Manager

Keegan Adams Recruitment; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Keegan Adams Recruitment is partnering with a leading global investment manager to appoint an experienced Marketing Manager to own the Australian and New Zealand marketing agenda. You will work with senior distribution stakeholders and a global marketing team to shape local campaigns, events and communications, while aligning with regional priorities.

The role combines strategic input with hands-on delivery, requiring 7–10 years in marketing within funds or asset management and a strong grasp of

Qualifications

• This role requires 7–10 years of marketing experience, ideally in funds or asset management.
• Experience delivering integrated campaigns, events and communications.
• Knowledge of Australasian wealth/distributor landscape and regulatory awareness.

Responsibilities

• Develop and execute local marketing plans, campaigns and initiatives aligned with regional priorities.
• Partner with senior distribution stakeholders to support wealth and institutional businesses.
• Own local marketing campaigns, client events and engagement initiatives.
• Manage local marketing budgets with measurable outcomes.
• Collaborate with regional professionals across digital, product marketing, content, events and communications.
• Coordinate with external agencies and internal stakeholders for PR and branding initiatives.
• Ensure activities meet local regulatory and compliance requirements.

Skills

Marketing Strategy

Campaign Management

Stakeholder Management

Asset Management

Wealth/Asset Management

Education

Bachelor's in Marketing

Tools

CRM Salesforce

Job description

An exciting opportunity to take ownership of the Australian marketing function for a leading global investment manager.

We are partnering with a highly regarded global investment management firm to appoint an experienced Marketing Manager to support its growing Australian and New Zealand business.

This is a unique opportunity to become the firm's first dedicated marketing professional in Australia, taking ownership of local marketing initiatives while working closely with senior distribution stakeholders and an established regional and global marketing team.

With a focus across both wealth and institutional markets, this position offers an excellent balance of strategic input, creative collaboration and hands-on campaign delivery.

The Opportunity

Reporting to the Head of APAC Marketing, you will play a key role in developing and delivering marketing initiatives that strengthen brand awareness, support client engagement and drive business growth across Australia and New Zealand.

Working closely with the local distribution team, you'll have the autonomy to shape marketing activity for the Australian market while leveraging the expertise of specialist marketing teams across APAC and globally.

Key responsibilities include

• Develop and execute local marketing plans, campaigns and initiatives aligned with regional business priorities.
• Partner closely with senior distribution stakeholders to support the wealth and institutional businesses.
• Take ownership of local marketing campaigns, client events and engagement initiatives.
• Manage local marketing budgets, ensuring effective allocation of resources and measurable outcomes.
• Collaborate with regional specialists across digital, product marketing, content, events and communications.
• Work with external agencies and internal stakeholders to deliver effective PR and brand initiatives.
• Ensure marketing activities and communications meet local regulatory and compliance requirements.

About You

We're looking for an experienced, commercially minded marketing professional who enjoys combining strategic thinking with hands-on execution.

• Approximately 7–10 years' marketing experience, including experience within funds or asset management.
• A strong understanding of the Australasian wealth and intermediary distribution landscape.
• Demonstrated experience delivering integrated marketing campaigns, events and communications.
• Experience working within a global or matrixed organisation, collaborating with regional and offshore stakeholders.
• An understanding of marketing compliance requirements within Australian financial services.
• Excellent stakeholder management skills and the confidence to partner with senior business leaders.
• A proactive, collaborative and adaptable approach, with a willingness to roll up your sleeves and take ownership.

Why Consider This Opportunity?

• Make your mark: Become the first dedicated marketing hire in Australia, with genuine ownership of local marketing initiatives.
• Global exposure: Work closely with an established APAC and global marketing function.
• Senior stakeholder engagement: Partner directly with experienced distribution leaders across the Australian business.
• Variety and autonomy: Enjoy a broad marketing remit spanning campaigns, events, communications and strategy.

This is an excellent opportunity for an experienced asset management or Wealth Management marketer looking for greater ownership, visibility and the chance to make a meaningful contribution within a globally recognised investment management business.