Senior Marketing Lead, Asset Management

Real Asset Management Group; Sydney; On-site; AUD 140,000 - 180,000; Full time

Job summary

Real Asset Management Group in Sydney is seeking a hands-on, senior marketing leader to own and execute integrated campaigns across digital, content, communications, events and brand. You will set strategy, lead briefs and collaborate with stakeholders and external partners to deliver initiatives that support growth and brand objectives.

You will drive marketing automation, CRM, analytics and data-driven optimization to enhance engagement, lead generation and investor experience across

Qualifications

• 8+ years in financial services, asset management or investment management.
• Strong understanding of the Australian financial services market.
• Proven ability to run integrated marketing campaigns across channels.
• Strong financial-services writing and editing skills.
• Experience with Salesforce, Account Engagement, Marketo or similar.
• Experience with email marketing, segmentation, automation, landing pages and lead-management processes.
• Working knowledge of website CMS, SEO/SEM, Google Analytics, Google Search Console and digital advertising platforms.
• Ability to use data to drive improvements.

Responsibilities

• Develop and implement integrated marketing plans aligned with Group objectives.
• Lead end-to-end campaigns from strategy to execution and reporting.
• Oversee marketing for non-bank lending, including product, broker and customer campaigns.
• Create high-quality financial services content across websites, emails, social, brochures.
• Monitor performance and use insights to improve engagement and lead generation.
• Drive marketing automation, CRM, AI and analytics for personalization.
• Oversee digital marketing: websites, SEO, SEM, paid media and landing pages.
• Support PR, thought leadership, sponsorships and brand-building initiatives.
• Provide guidance to team and improve processes.

Skills

Asset management

Integrated campaigns

Marketing automation

CRM tools

Content marketing

Email marketing

SEO

Analytics

Tools

Salesforce

Marketo

Account Engagement

Google Analytics

Google Search Console

Job description

Real Asset Management Group in Sydney is seeking a hands-on, senior marketing leader to own and execute integrated campaigns across digital, content, communications, events and brand. You will set strategy, lead briefs and collaborate with stakeholders and external partners to deliver initiatives that support growth and brand objectives.

You will drive marketing automation, CRM, analytics and data-driven optimization to enhance engagement, lead generation and investor experience across