Growth Marketing Manager: Digital Acquisition & CRM

AssetBase; Sydney; Sur place; AUD 110 000 - 150 000; Plein temps

Résumé du poste

AssetBase is a leading property investment advisory helping everyday Australians build wealth through smarter property investment. We are seeking an experienced Digital & Growth Marketing Manager to take ownership of our digital marketing engine, including acquisition, CRM, database and performance across our marketing stack.

The role focuses on optimizing Google and Meta campaigns, HubSpot automation, lead generation and conversion, with a strong emphasis on measurable outcomes.

Qualifications

• 5+ years of digital, growth or performance marketing experience.
• Strong hands-on Google Ads and Meta capability.
• Advanced HubSpot or comparable CRM/automation experience.
• Strong lead generation, funnel and conversion experience.
• GA4, tracking, attribution and analytical capability.

Responsabilités

• Own digital acquisition strategy and performance across Google and Meta.
• Manage and optimise paid media activity, working hands-on and/or with specialist partners.
• Manage media budgets, testing and optimisation.
• Lead generation, CPL, CAC and conversion performance.
• GA4, tracking, attribution and reporting.
• Database segmentation and EDM.
• Automation, workflows and nurture journeys.
• Lead lifecycle management and reactivation.
• Marketing dashboards and integration with sales outcomes.
• Website and landing page optimisation.
• CRO, SEO and lead capture.

Connaissances

Digital marketing

Growth marketing

Performance marketing

Lead generation

Analytics & tracking

HubSpot

Google Ads

Meta Ads

SEO

CRO

Outils

HubSpot

Google Ads

Meta Ads

GA4

Description du poste

AssetBase is a leading property investment advisory helping everyday Australians build wealth through smarter property investment. We are seeking an experienced Digital & Growth Marketing Manager to take ownership of our digital marketing engine, including acquisition, CRM, database and performance across our marketing stack.

The role focuses on optimizing Google and Meta campaigns, HubSpot automation, lead generation and conversion, with a strong emphasis on measurable outcomes.