Digital Marketing Lead - Hybrid, Scale Client Journeys

Macquarie Bank Limited; Sydney; Hybrid; AUD 140,000 - 210,000; Full time

Benefits offered by this job

Wellbeing leave day

Parental leave

Flexible working

Volunteer leave

Diversity & inclusion programs

Professional development reimbursement

Job summary

Macquarie Asset Management in Sydney is seeking a senior digital marketing professional to lead the design and implementation of our global digital marketing platform, with a primary focus on the Macquarie Asset Management website and its integration with the broader digital ecosystem.

You will partner with distribution and investment teams, craft data-driven client journeys across channels, and drive campaigns that raise capital and enhance brand engagement while adhering to governance and

Qualifications

• Bachelor’s degree in digital marketing, communications or related field.
• 8+ years of digital marketing experience within asset management firms.
• Hands-on experience with modern digital marketing platforms including end-to-end client journeys.
• Knowledge of alternatives investment capabilities and asset management marketing regulatory requirements.
• Familiarity with asset management distribution channels and digital engagement models.
• Experience with data and analytics tools to measure campaign effectiveness.

Responsibilities

• Design and implement the digital marketing platform for the Macquarie Asset Management website and related channels.
• Develop digital client journeys across key channels and execute targeted campaigns.
• Collaborate with distribution and investment teams to deliver data-driven marketing programs.
• Ensure campaigns comply with governance, standards and enterprise infrastructure.

Skills

Digital marketing

Data-driven

Stakeholder collaboration

AI platforms knowledge

Education

Bachelor's degree in digital marketing, communications or related field

Tools

Salesforce Marketing Cloud

HubSpot

Adobe Experience Cloud

Job description

Macquarie Asset Management in Sydney is seeking a senior digital marketing professional to lead the design and implementation of our global digital marketing platform, with a primary focus on the Macquarie Asset Management website and its integration with the broader digital ecosystem.

You will partner with distribution and investment teams, craft data-driven client journeys across channels, and drive campaigns that raise capital and enhance brand engagement while adhering to governance and