Senior Marketing Data Analyst

G Squared; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Purpose-built office building with<br>

Comprehensive, frequent training with悉

Paid parental leave

Holiday bonus

Regular team events

Job summary

G Squared in Sydney, Australia is seeking a Senior Marketing Data Analyst with a passion for AI to oversee dashboards, reporting, and data integrity across multiple client projects.

You will lead a small analytics team, ensure accurate GA4/GTM tracking, and align dashboards (Power BI) with marketing KPIs while pushing AI-driven insights across campaigns.

Qualifications

• 3–5 years experience in a data/analytics role (agency experience preferred).
• Strong hands-on experience with Power BI.
• Extensive GA4 and GTM setup, audits & debugging experience.
• Experience with BigQuery and cloud data warehouses.
• Ability to QA and troubleshoot data issues independently.
• Comfortable mentoring junior analysts.

Responsibilities

• Oversee dashboards and reporting for multiple clients.
• QA dashboards (Power BI) for accuracy and usability.
• Lead data analysts and manage workload.
• Build client dashboards in Power BI and in Client Web portal.
• Collaborate with Paid, SEO, and CRO teams for tracking.

Skills

GA4

GTM

Power BI

SQL

Data modelling

Agency experience

Tools

BigQuery

Google Ads

Meta

Job description

G Squared is growing so we're on the hunt for a talented Senior Marketing Data Analyst with an appetite for AI to join our team!

• Oversee dashboarding and reporting


• Strong experience with tracking and analytics (GA4, GTM)


• Team management

What we are looking for

We are looking for a talented marketing data analyst with digital agency experience and deep knowledge of GA4, GTM, Google Ads, Meta and other digital platforms. You will be responsible for overseeing our reporting and dashboards (currently PowerBI), and pioneering AI in the data team. The business is heavily invested in AI and we're looking for someone who can align our dashboarding and reporting with that vision.

In addition, you will have deep knoweldge of digital marketing tracking, and work with clients on tracking, accuracy of reporting, and data integrity across paid media, SEO, and our CRO services.

Full responsibilities include:

Team Management & Delivery

• Oversee day-to-day workload of data analysts, ensuring timely delivery of dashboards and reporting


• Review and QA dashboards (Power BI) to ensure accuracy, consistency, and usability


• Provide guidance, training, and support to junior analysts


• Prioritise incoming data requests across multiple clients and stakeholders


• Build and maintain client dashboards in Power BI and in Client Web portal


• Ensure dashboards align with business objectives and marketing KPIs


• Troubleshoot data discrepancies and reporting issues


• Standardise templates and improve reporting efficiency across clients

Data Infrastructure (BigQuery / Data Warehouse)

• Maintain and optimise data pipelines and data models within BigQuery


• Work with engineers/external partners where required to resolve data issues


• Ensure data accuracy, integrity, and proper documentation


• Support integration of new data sources into the warehouse

Tracking & Analytics (GA4 & GTM)

• Implement, audit, and troubleshoot GA4 tracking setups


• Manage GTM containers including tags, triggers, and variables


• Conduct regular tracking audits to ensure data reliability


• Collaborate with Paid, SEO, and Web teams to ensure tracking supports campaign measurement

Stakeholder Management

• Translate business and marketing requirements into data solutions


• Communicate insights and issues clearly to non-technical stakeholders


• Support client-facing teams with data explanations where needed

Skills & Experience

• 3–5 years experience in a data/analytics role (agency experience preferred)


• Strong hands-on experience with Power BI


• Solid working knowledge of BigQuery (or similar cloud data warehouse)


• Experience with GA4 and Google Tag Manager (setup, audits, debugging)


• Strong SQL skills and understanding of data modelling principles


• Ability to QA and troubleshoot data issues independently


• Comfortable managing or mentoring junior team members

About G Squared

G Squared is a digital consultancy headquartered in the central Sydney suburb of Chippendale.

We're a motivated team of like-minded individuals who love what we do, and have fun doing it.

We are driven by implementing digital solutions which focus on innovative use of technologies and most importantly, generating results for our clients.

Our consultancy has 3 main service pillars - Paid media, SEO and CRO. Our teams work collectively on our accounts, and ensure our strategies are always integrated. This allows us to take a more wholistic view of digital, and focus on channels working cohesively together, and not against each other.

• Purpose-built office building with break-out zones and collaboration stations


• Comprehensive, frequent training through our partnership with Sydney University.


• Paid parental leave


• Holiday bonus


• Regular team events

Awards

• Winner at APAC Search Awards - Best SEO Campaign


• Finalist for Specialist Agency of the Year at the Mumbrella Awards 2022


• Finalist for Marketing Agency of the Year at AMI Awards 2022


• Finalist for Independent and Digital Agency of the Year at the AdNews Awards 2021


• 7 x finalist at APAC Search Awards & 8 x finalist at SEMRush Search Awards

G Squared is committed to being a diverse and inclusive workspace. We encourage people of all backgrounds to apply.