Campaign Manager

The Project Diary - Intuitivity RPO; City of Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Office dogs

Staff benefits

Job summary

The Project Diary - Intuitivity RPO is seeking a highly organised Campaign Manager to join its growing marketing team in Melbourne. You will plan, execute, and optimise multi-channel campaigns that deliver measurable results for diverse clients.

Collaborate with Strategy, Design, Content and Tech teams, manage client relationships, provide performance updates, and translate objectives into data-driven strategies. A hybrid work model with in-office days supports work-life balance.

Qualifications

• Minimum 3+ years’ experience managing and optimising digital marketing campaigns.
• Strong hands-on experience with platforms including Google Ads, Meta Ads, LinkedIn Ads, and SEO.
• Working knowledge of analytics and tracking tools such as Google Analytics, Google Tag Manager, Agency Analytics, SEMRush, and Ahrefs.

Responsibilities

• Plan, manage, and optimise integrated marketing campaigns across digital and traditional channels.
• Translate client objectives into structured campaign strategies and performance plans.
• Develop campaign briefs and coordinate creative development with internal teams.
• Oversee campaign implementation across paid media, search, social, and content channels.
• Monitor campaign performance and optimise activity across platforms including Google Ads, Meta Ads, LinkedIn Ads, and SEO channels.
• Analyse performance data to identify trends, opportunities, and areas for improvement.
• Implement data-driven optimisations to maximise engagement, lead generation, and ROI.
• Produce clear campaign performance reports and actionable insights for clients.
• Act as the primary point of contact for campaign clients.
• Lead regular Work-In-Progress (WIP) meetings with clients and internal teams.
• Provide strategic recommendations and performance updates to ensure campaign objectives are achieved.

Skills

Digital marketing

Campaign management

Analytics

Communication

Project management

Tools

Google Ads

Meta Ads

LinkedIn Ads

SEO

Google Analytics

Google Tag Manager

Agency Analytics

SEMrush

Ahrefs

Job description

• Growing marketing company with high performance digital campaigning
• Take ownership of your clients and bring happiness through collaboration
• Base + Super + bonus + office dogs + staff benefits

• Growing marketing company with high performance digital campaigning
• Take ownership of your clients and bring happiness through collaboration
• Base + Super + bonus + office dogs + staff benefits

The Company

This growing digital marketing agency focused on helping brands achieve measurable growth through data-driven strategy, creative execution, and high-performance marketing campaigns.

The agency works with a diverse portfolio of clients, delivering integrated marketing strategies across paid media, search, content, and creative. By combining strategy, design, content, and technology, they provide clients with a streamlined and results-focused approach to modern marketing.

Known for its collaborative culture and focus on measurable outcomes, the business empowers team members to take ownership of their work, contribute ideas, and continually develop their expertise while delivering campaigns that drive real results.

The Role

We are seeking a highly organised and commercially minded Campaign Manager to join a growing and collaborative marketing team. In this role, you will be responsible for planning, executing, and optimising multi-channel marketing campaigns that deliver measurable results for clients.

Working closely with internal Strategy, Design, Content, and Technology teams, you will oversee campaigns from initial concept through to delivery and performance analysis. You will act as the primary point of contact for assigned clients, ensuring campaigns run smoothly, meet agreed timelines, and deliver strong return on investment.

This role is suited to a marketing professional who thrives in a fast-paced environment, enjoys working across multiple projects simultaneously, and has a strong understanding of digital performance marketing and campaign analytics.

You will play a key role in translating client objectives into effective marketing strategies while ensuring campaigns are continuously optimised based on data, insights, and market trends.

Experience & Responsibilities

Campaign Strategy and Execution

• Plan, manage, and optimise integrated marketing campaigns across digital and traditional channels
• Translate client objectives into structured campaign strategies and performance plans
• Develop campaign briefs and coordinate creative development with internal teams
• Oversee campaign implementation across paid media, search, social, and content channels

Performance Management and Optimisation

• Monitor campaign performance and optimise activity across platforms including Google Ads, Meta Ads, LinkedIn Ads, and SEO channels
• Analyse performance data to identify trends, opportunities, and areas for improvement
• Implement data-driven optimisations to maximise engagement, lead generation, and ROI
• Produce clear campaign performance reports and actionable insights for clients

Client Management

• Act as the primary point of contact for campaign clients
• Lead regular Work-In-Progress (WIP) meetings with clients and internal teams
• Provide strategic recommendations and performance updates to ensure campaign objectives are achieved
• Maintain strong relationships with clients and deliver a high standard of service

Research and Strategic Planning

• Conduct audience research, competitor analysis, and industry benchmarking
• Identify new opportunities to improve campaign effectiveness and client outcomes
• Contribute to campaign ideation and broader marketing strategy development

Project and Workflow Management

• Manage campaign workflows and timelines using project management tools such as ClickUp, Harvest, or similar platforms
• Coordinate internal teams across strategy, design, content, and development functions
• Ensure campaigns are delivered on time, within scope, and aligned with client expectations

Collaboration and Continuous Improvement

• Work closely with internal marketing specialists to develop creative and high-performing campaigns
• Contribute to process improvement initiatives to enhance campaign delivery and efficiency
• Stay up to date with industry trends, emerging marketing technologies, and best practice digital marketing strategies

Skills & Experience

Technical Skills

• Minimum 3+ years’ experience managing and optimising digital marketing campaigns
• Strong hands-on experience with platforms including Google Ads, Meta Ads, LinkedIn Ads, and SEO
• Working knowledge of analytics and tracking tools such as Google Analytics, Google Tag Manager, Agency Analytics, SEMRush, and Ahrefs
• Experience managing lead generation and/or e-commerce campaigns
• Strong data analysis skills with the ability to translate insights into actionable marketing decisions

Communication and Client Management

• Excellent communication and presentation skills
• Proven ability to manage client relationships and deliver campaign updates and performance reporting
• Strong stakeholder management and collaboration skills

Project and Workflow Management

• Experience managing multiple campaigns and priorities simultaneously in a fast-paced environment
• Hands-on experience with project management platforms such as ClickUp, Harvest, Asana, Monday, or similar tools
• Strong organisational and time management skills

Personal Attributes

• Strategic thinker with a strong commercial mindset
• Highly proactive with strong problem-solving capability
• Detail-oriented with the ability to manage complex campaign activity
• Self-motivated with a commitment to continuous improvement

Desirable Experience

• Experience working across traditional marketing channels alongside digital
• Exposure to digital PR, content marketing, or influencer campaigns
• Experience collaborating with contractors, agencies, or cross-functional marketing teams
• Highly competent in using the relevant computer programs, Excel (advanced user) and MS Word

Remuneration and Benefits

You will be rewarded with an attractive remuneration package commensurate with your experience and an opportunity to work with a dynamic and growing marketing team committed to excellence

This role requires a hybrid working environment with Tuesday and Thursday at home with 3 contact days in the office together, building culture and teamwork, which is important for open communication in this type of role.

The office, which is based in Cheltenham, 30-40 mins from the CBD and it has excellent vehicle access and public transport access

We encourage interstate or international candidates to apply for this role willing to make their own move for this amazing opportunity.

All applicants must have the right to live and work in Australia.

They are proud of their safe and supportive culture, and welcome candidates from LGBTQIA+ communities to join our team and we encourage Aboriginal and Torres Strait Islander people to also apply.