Digital Marketing Specialist

Gravitate Digital; Banora Point; Hybrid; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work option

Continuous learning & development

Job summary

Gravitate Digital is a high-end performance digital marketing agency based in Australia, delivering growth for ecommerce, property and professional services clients. The Paid Ads Specialist will drive campaigns across Google, Meta, and other platforms while embracing AI-driven approaches and SEO insights.

You will work in a hybrid setup with 3 days in the Tweed Heads office and 2 days remote, collaborating with mentors and a team that values learning, accountability and measurable results.

Qualifications

• Experience managing paid ads across multiple platforms.
• Strong analytical skills to interpret campaign metrics.
• Willingness to expand skills in AI, SEO and email marketing.

Responsibilities

• Manage client ads accounts and optimise campaigns for performance.
• Develop paid media strategies aligned to client goals.
• Collaborate with the team to deliver integrated digital marketing campaigns.
• Provide regular reporting and actionable insights to clients.

Skills

Paid Ads

SEO

Analytics

Google Ads

Meta Ads

Email marketing

Education

Marketing degree

Tools

SEMRUSH

Ahrefs

Screaming Frog

Job description

You are a talented expert in paid advertising, digital marketing and ecommerce. If you don't know these disciplines well, you are eager to learn and have a natural skill interpreting analytics and reading numbers. Grow your career as a Paid Ads Specialist with GRAVITATE.

Digital Marketing

SEO Specialist

Paid Advertising

The Agency

GRAVITATE Digital is a high-end performance digital marketing and business growth agency for medium to large-scale business clients in eCommerce, property and the professional service business sectors.

We're known for our deep and thorough expertise in PPC ads, social paid advertising and email marketing. We turn businesses into cult brands locally, Australia wide and globally.

We thrive with brilliant people, innovative brands and environmentally and humanely conscious businesses.

We are a 1% for the Planet member and currently support endometriosis and men's mental health as our two causes we give a sh*t most about this year… We give a portion of all our revenue to charities we believe in.

Giving back and conscious business practices is at our core.

The Team

We learn daily, care a lot about our clients and each other… and have expectations to deliver high quality results. After all; happy, successful long term clients are why we're in business. Expect dedicated collaboration, accountability, creativity, down to earth banter, team munchies and continuous learning and development.

Expect semi-regular social events, lunches, arvo drinks, the odd coffee on the house... Absolutely no corporate ick. Whilst we’re not full kumbaya, we do love the occasional breath work session and yoga mornings to mix it up (if you’re interested, obvs), plus the odd surf in the morning, long lunch, or golf afternoon.

You

You're smart, switched on, down to earth and ego free from what I hear? You're also confident running Google and Meta Ad campaigns, or prefer to be known for your skills in AI, SEO, email marketing, social media management or another digital marketing pillar.

Curious about what’s next to step your digital marketing game further? Read on... Whilst ads management is our ideal department you’re most confident in, you're also open to diversifying your skills across other digital departments such as AI, website building, email marketing, social media and SEO (to name just a few). You're a digital expert who is chasing better strategy, cleaner systems, and faster optimisations with support from a highly talented team of mentors who can take you to the next level of your learning in digital marketing.

For example, we have mentors in our team who are ranked by Google as Google Ads top advertisers, coupled with other team members who have Masters in Marketing, Data analysts turned Advertisers and ecommerce store owners and even a Chartered Accountant. Collaboration is a core value, so get ready to lean on and learn from our experienced team whilst we also learn from you too!

Who:

Warm fuzzy intro's aside, we’re not here to chase unicorns, we simply want someone smart, switched on, collaborative, with four legs, a horn, is magical and ready to grow in a team that backs action over ego.

What:

As a key member and keyword warrior of our marketing team, you will play a crucial role in account and client management for paid advertising and/or SEO, as well as other digital strategies for our growing clients. This includes analysis and reporting, client relationship building, marketing strategy, copywriting, ad platform optimisations and creative direction. You will manage your client ads accounts and work directly with your clients.

When:

Monday-Friday. Minimum 3 days in the office with 2 days (optional) work from home. You must have an excellent at home internet connection and at home office working environment.

Where:

Our office is located just off the highway in Tweed Heads (Northern NSW / Southern Gold Coast, QLD). Perfect if living on the Gold Coast or around Byron Bay, Cabarita Beach and Tweed Heads. Open to applications from the Sunshine Coast as we have a new Sunny Coast office too, but ideal candidates can work in our head office in Tweed Heads weekly.

PLEASE DO NOT APPLY IF OVERSEAS OR NOT IN LOGICAL DRIVING DISTANCE. Sorry, I left caps lock on…

How:

Read more if you truth or dare, then apply via the steps below. We are open to full-time out of the gates or part-time, growing over the course of the next couple of weeks or month(s) to a full-time position. Start date is likely now, or earlier if you applied yesterday.

Why:

Expect growth, progressive responsibilities and a dynamic role. This role won’t be repetitive. We're growing fast so expect to evolve your role with us to make an oversized impact!

• You are a down to earth and genuine team player.
• You are analytical. Whilst you enjoy nerding out on numbers, you have a creative flare.
• You are a problem solver by nature who can keep your cool in stressful situations.
• You are a natural in building top notch relationships with colleagues, clients and prospects.
• You are a self-motivated professional, have a strong work ethic and are driven to deliver outlandishly positive outcomes for our clients.
• You have a natural business mind and take ownership and accountability.
• You are able to take on feedback with a no drama attitude.
• Ideally 2+ years of Paid Ads, SEO and/or agency experience. To be frank, the dream is that you're a rare Paid Ads, SEO, AI genius. A dream-mix of paid ads and SEO knowledge and all things digital marketing, including a sprinkle of AI since it’s going to take over digital marketing (if not already). If you're not on top of all these digital pillars, thats ok. If you have the attitude and make the cut, we're willing to show you if you show up ready to learn and you learn ridiculously fast.
• A degree in marketing, psychology, communications, media, business, accounting, statistics, graphic design, creative writing, administration or similar. We ultimately need someone who can read numbers whilst also having a perfectionist creative eye.
• Experience with Paid Ads Platforms such as Meta, Google, TikTok, Amazon and/or LinkedIn. At least Meta and Google ads as a minimum.
• SEMRUSH, Ahrefs, Screaming Frog and other SEO tools don't make you think of Kermit yelling at first glance.

Our ideal candidate has most, if not all these skills. Without diluting the conversation, video editing and content creation is the extra shot we want in the drink.