Performance Marketing Specialist | Data-Driven Growth

BOQ Group; Melbourne; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Flexible working

Discounted financial products

Salary packaging

Parental leave

Extra annual leave

Private health insurance discount

EAP

Employee networks

Pride in Diversity membership

Job summary

BOQ Group is seeking a Marketing Specialist - Performance Marketing to join our Digital & Marketing team in Melbourne. The role focuses on driving customer acquisition and retention across paid channels, with collaboration across internal teams, agencies, and media partners.

The role covers optimization of Paid Search, Paid Social, Programmatic, Affiliates, Digital Video and Audio, plus SEO and AEO initiatives to boost visibility.

Qualifications

• Experience supporting and optimising digital marketing campaigns.
• Strong understanding of performance channels and best practices.
• Excellent data interpretation and insight translation.
• Ability to manage competing priorities and stakeholder relationships.

Responsibilities

• Analyse and improve performance across paid channels.
• Assist with SEO and AEO initiatives.
• Collaborate with internal and external partners to optimise campaigns.
• Support reporting, attribution, and insights.

Skills

Performance marketing

Data analysis

Paid search

Paid social

Tools

Google Analytics

SEO tools

Job description

BOQ Group is seeking a Marketing Specialist - Performance Marketing to join our Digital & Marketing team in Melbourne. The role focuses on driving customer acquisition and retention across paid channels, with collaboration across internal teams, agencies, and media partners.

The role covers optimization of Paid Search, Paid Social, Programmatic, Affiliates, Digital Video and Audio, plus SEO and AEO initiatives to boost visibility.