Performance Marketing Specialist - Growth & Data

BOQ; Melbourne, Brisbane; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible working arrangement

Discounted financial products

Salary sacrificing options

Paid parental leave with no minimum

Purchase additional annual leave

Discounted private health insurance

Employee Assistance Program (EAP)

Access to employee network groups

Pride in Diversity membership

Job summary

BOQ Group seeks a Marketing Specialist - Performance Marketing to join our Digital & Marketing team in Australia. You’ll drive customer acquisition and retention by optimizing campaigns across Paid Search, Paid Social, Programmatic, Affiliates, Video and Audio.

Work with internal teams and agency partners to test ideas, run experiments, and improve attribution, reporting and ROI. A data-driven mindset and knowledge of analytics platforms are essential.

Qualifications

• Experience supporting and optimising digital marketing campaigns.
• Strong understanding of performance marketing channels and best practices.
• Experience with digital analytics platforms and SEO initiatives.

Responsibilities

• Analyse and improve performance across Paid Search, Paid Social, Programmatic, Affiliates, Video and Audio.
• Support experimentation and personalisation initiatives.
• Collaborate with internal teams and agencies to optimise campaigns.

Skills

Performance marketing

Paid search & social

Analytics & data-driven

Tools

Google Analytics

Paid media platforms

Job description

BOQ Group seeks a Marketing Specialist - Performance Marketing to join our Digital & Marketing team in Australia. You’ll drive customer acquisition and retention by optimizing campaigns across Paid Search, Paid Social, Programmatic, Affiliates, Video and Audio.

Work with internal teams and agency partners to test ideas, run experiments, and improve attribution, reporting and ROI. A data-driven mindset and knowledge of analytics platforms are essential.