B2B CRM & Email Automation Lead

Citation Ltd.; North Sydney; Sur place; AUD 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Flexible working

Parental leave up to 16 weeks

Extra day off on birthday

Employer of Choice recognition

Collaborative office locations

Résumé du poste

Citation Group is seeking a collaborative Marketing Automation Specialist to join our team in Australia. You’ll build and optimise B2B lifecycle programs using Pardot, Salesforce and HubSpot, creating end-to-end journeys, emails, and webinar workflows across brands.

You’ll work with Sales, Operations and Marketing leaders to improve engagement, data quality and campaign effectiveness, while staying compliant with deliverability and privacy standards.

Qualifications

• 3+ years hands-on build experience in Pardot, including Engagement Studio and segmentation.
• Proven record building B2B lifecycle programs, including post-sale journeys.
• Able to work autonomously from brief and advise stakeholders on best practices.
• Familiar with Salesforce sync, campaign attribution and webinar builds.

Responsabilités

• Build and run prospect nurture and cross-sell journeys, primarily in Pardot.
• Set up end-to-end webinar programs – registration, reminders and follow-up.
• Create and test campaign emails, manage segmentation and lists.
• Suggest improvements to journey design, cadence and content.
• Set up journey reporting on engagement, conversion and pipeline influence.
• Maintain data quality, naming conventions and journey maps.

Connaissances

Pardot

Engagement Studio

Salesforce

HubSpot

Email marketing

HTML emails

Lifecycle marketing

B2B SaaS

Webinar platforms

Outils

Zoom

ON24

GoTo

HubSpot

Description du poste

Citation Group is seeking a collaborative Marketing Automation Specialist to join our team in Australia. You’ll build and optimise B2B lifecycle programs using Pardot, Salesforce and HubSpot, creating end-to-end journeys, emails, and webinar workflows across brands.

You’ll work with Sales, Operations and Marketing leaders to improve engagement, data quality and campaign effectiveness, while staying compliant with deliverability and privacy standards.