Senior Marketing Associate, Customer Lifecycle (APAC)

SEEK; Victoria; On-site; AUD 90,000 - 120,000; Full time

Job summary

SEEK is seeking a Senior Marketing Associate to join the APAC Customer Engagement team. You will design and manage automated, multi-channel hirer journeys across 8 markets, powered by Salesforce Marketing Cloud, reporting to the Marketing Manager – Customer Lifecycle.

You will collaborate with product, commercial, business operations and sales to translate data insights into impactful lifecycle experiences, with no direct reports.

Qualifications

• 5+ years' experience in marketing, including 2–3 years with enterprise marketing automation software (Salesforce Marketing Cloud preferred).
• Expertise in building complex, multi-step, multi-channel customer journeys end to end.
• Experience with segmentation, personalisation, customer data and behavioural triggers.
• Proven ability to monitor journey performance, interpret results and turn insights into action.
• Working knowledge of audience management, automation workflows, email deployment and reporting.
• Strong stakeholder management skills with the ability to align priorities across cross-functional teams.

Responsibilities

• Design and manage automated, multi-step customer journeys across relevant lifecycle stages.
• Own day-to-day journey health monitoring — tracking volumes, engagement and conversions to surface issues and opportunities.
• Use performance and customer insights to recommend and prioritise journey optimisations.
• Translate customer insights, business requirements and pain points into journey briefs, audiences, messaging and channel plans.
• Build and manage audience segments using customer data and behavioural triggers.
• Partner with technical platform teams to resolve data, integration, automation and deployment issues.
• Support journey roadmap development across 8 APAC markets in collaboration with the Marketing Manager.

Skills

Marketing strategy

Lifecycle marketing

Multi-channel campaigns

Data-driven decisions

Stakeholder management

Tools

Salesforce Marketing Cloud

Job description

SEEK is seeking a Senior Marketing Associate to join the APAC Customer Engagement team. You will design and manage automated, multi-channel hirer journeys across 8 markets, powered by Salesforce Marketing Cloud, reporting to the Marketing Manager – Customer Lifecycle.

You will collaborate with product, commercial, business operations and sales to translate data insights into impactful lifecycle experiences, with no direct reports.